Why is Website Speed Important and What You Need to Do to Improve Yours
We live in a world where the Internet and connected devices have become ubiquitous. People have all the information they need at their fingertips and they want immediate access to it. They also have relatively short attention spans so if you don’t deliver the information quickly, they’ll look elsewhere, even if it takes them more [...]Why You Shouldn’t Stop SEO
SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they [...]How to Increase Your SEO Ranking By Using Social Media
If you own your own website then you have undoubtedly already heard of the importance of SEO, or Search Engine Optimization. The higher your SEO ranking, the more likely people will be to see, click on and visit your site. There are lots of different ways in which you can increase your SEO ranking, however, one [...]How to Choose the Right Target Audience for Your Small Business
How to Choose the Right Target Audience for Your Small Business Until you have established your small business, you shouldn’t even think about marketing your products or services. Targeting your audience is a key component to the success of your marketing strategy. Some items seem pretty simple, but others may need a little more thought. The […]
5 SEO Essentials When Creating Your Website
If you’ve looked into creating a website for your business you’ve undoubtedly heard how essential SEO (Search Engine Optimization) will be to your success. This is because SEO determines where your website ranks on search engine sites. But how do you ensure your website receives the highest SEO ranking possible? The best way is to [...]What the Pokemon Go Craze Can Teach You About Social Media Marketing Success
If you own a business and live in the 21st century, then you’ve doubtless heard about the Pokemon Go craze as well as the benefits and necessity of using social media for marketing your business. Few enterprises however, offer such a good example of just how effective social media marketing can be, as does the [...]What is Snapchat and Should I Use It for Marketing My Business?
If you are new with Snapchat, maybe it is time to get familiar with it. We just started using it for sharing funny images with our friends! Snapchat is a mobile photo-messaging application that enables users to create short videos and take photos that remain viewable to recipients for around 2-10 seconds, then the snap will [...]5 Content Marketing Statistics Every Business Should Know.
Has your business increased its content marketing efforts? If not, you definitely need to. Content marketing is a vital tool for growing your business. Finely crafted content that an audience finds interesting, relatable and valuable allows the brand to come across as helpful and necessary. This increases the chances of converting those audience members into [...]Small Business Secrets: 3 Quick Ways to Use Social Media and Win
There are now more than 1.15 billion Facebook users, and 23 percent of those users are logging in at least 5 times every day. Social media isn’t just popular, it’s practically an epidemic, but the viral entity that’s spreading is information. It’s easier than ever before for small businesses with limited resources to reach out [...]How Can You Use Virtual Reality in Your Marketing Strategy?
In this new age of increased technology and consumption, effective marketing strategies have become increasingly important to the survival of any brand. It has always been true that in order to succeed and thrive, a brand must make themselves well know and desirable; however, with overwhelming competition in nearly every faucet of every market today, [...]3 Blogging Tips That Will Bring Customers Flocking to Your Door
Writing a blog can prove to be extremely helpful for businesses. Research suggests that B2B marketers that use blogs receive 67% more leads than those that do not. However, writing a blog requires time and efforts, and if no one reads the blog post, that time and effort is naturally wasted. So, how can blogs be made [...]3 Content Marketing Tips for Beginners
One of the easiest and best ways to generate followers and a tribe of fans is to get involved with content marketing. A website with great content has a brighter future even without any social media or SEO promotion. However, the combination of internet marketing and top quality content will generate better and faster results. [...]How SEO can Lead to Increased ROI
SEO, or Search Engine Optimization, refers to where your business’ website comes up, when a person enters key terms into a search engine that correspond to your business/product/site; the higher your SEO ranking, the closer your business will appear to the very top of the search engine’s generated list. The reason this is important for [...]The Top Social Media Mistakes You Must Never Make
You’ve dreamed about it for as long as you can remember, and finally you have started your own business. It is going well, but you know that to stay current and grow as a business, you need to employ social media as a marketing tool you know it is a great way to increase your [...]What Does an Ottawa SEO Company Do?
Choosing to work with an Ottawa SEO Company will help you take your business to the next level. If you are struggling with your website and digital marketing online, our team can help you with any website or online marketing problems you would like to solve. Getting your website ranked in Ottawa can be challenging [...]