There are now more than 1.15 billion Facebook users, and 23 percent of those users are logging in at least 5 times every day. Social media isn’t just popular, it’s practically an epidemic, but the viral entity that’s spreading is information.
It’s easier than ever before for small businesses with limited resources to reach out and talk directly with potential consumers, but for SMB owners with limited content marketing experience, this might seem like a daunting task.
Fear not; all it takes is a little fortitude and a handful of helpful tips:
1) Stop Talking About Yourself
It may seem counterintuitive, but one of the best ways you can boost your profile is by talking about yourself much, much less.
Some social media experts refer to an unofficial content mandate called the “one in seven rule.” Basically, it’s a way to remember that for every six posts you share that offer customers something interesting but only peripherally related to your business you can then post one – ONE – promotional post.
Now, that doesn’t mean the six posts on your Pacific Coast Plumbers page can be about chicken cacciatore and basketball; your content should always be somewhat related to whatever it is you’re selling or what your brand is about so people don’t get confused.
2) Prep Your Social Media Pages
The minute you set up your business (or the minute you read this post, if your business is already up and running) you need to jump on social media. Then do the following:
-Snag the same handle (your name on the social media site) on every platform. If you’re @mybusiness on Twitter, you should be @mybusiness on Facebook if at all possible. Do this for every social channel available, even if you don’t think you’ll develop that site for a while.
-Add our contact information immediately. If nothing else, people will be able to email you or find your website.
-Use the same logo, graphics, and color scheme that’s on the rest of your marketing material
-Put together a pithy bio that is both on-brand and interesting
3) Support Your Social Media Pages With SMS
How many times have you sent a text already today? How many have you received? Have you ever received a text from a business? We can guess your answers to the first two questions with reasonable accuracy and if you can’t answer yes to the third, you may increasingly find yourself in the minority.
Texts have a staggeringly awesome open rate of 98 percent. Compare that to email’s average open rate of just 20 percent and it’s easy to see why a small business would want to put their resources into the former rather than the later.
As far as social media, using texts to highlight your social media pages combines the best of two worlds: you get to text your way to a bigger audience while also sending that audience to a channel that allows you to talk, show, and interact on a much larger scale. It’s truly a win-win proposition.
Creating a digital marketing strategy is one of the best ways you can usher your business towards success, and social media should be a major part of that strategy. Ignoring it is tantamount to SMB suicide, but learn how to surf smarter, post important content, and support your own goals by support conversations started by everyone around you and you’ll be well on your way to competing with the big guys.
Sophorn is the marketing guy at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms. As an innovator in two-way SMS/MMS marketing, Trumpia’s mission is to empower brands and public figures with interactive access to their audiences, reaching targeted affinity groups in a personal way. Trumpia delivers world-class content such as video, ticketing, polling, products sales, contests and giveaways.