Founded by husband-and-wife team Lark Begin and Jean-Marc Begin, Profit Parrot Marketing is an Ottawa-headquartered search engine marketing agency with over 17 years of experience helping local and international businesses scale revenue online.
We understand how time-consuming Local SEO, Answer Engine Optimization (AEO), and Google Ads (PPC) can be for business owners. Backed by founder-engineered strategy, a solid in-house specialist team, and flexible month-to-month agreements, we earn your trust through measurable leads and ROI—never 12-month lock-in contracts.
Unlike traditional agencies built by salespeople who have never run a local service company, Profit Parrot was born in the trenches of small business ownership.
In 2009, Lark Begin left her government career in Ottawa to help grow her husband Jean-Marc Begin’s local flooring company. By testing, refining, and executing organic SEO, local search, and conversion strategies from scratch, they scaled the company’s lead flow and revenue to a successful acquisition in 2013.
That milestone inspired the launch of Profit Parrot Marketing and SEO Company—giving small and mid-sized business owners access to the exact same transparent, data-backed search strategies that built and sold their own company.
Over the past decade, Lark and Jean-Marc built a specialized team of SEO, content, paid media, and web design professionals—allowing them to stay behind the scenes leading strategy, fulfillment systems, and customer relations while a seasoned execution team scales your results every day.
Lark and Jean-Marc apply hands-on organic SEO, local search, and conversion rate optimization to scale their family flooring business to a successful sale in 2013.
Profit Parrot grows into a Top Rated Plus search agency (top 3% globally on Upwork with $900K+ generated and 12,700+ execution hours) backed by a dedicated team serving contractors, clinics, law firms, and B2B brands across Canada and the US.
Combining classic Google Search & Map Pack dominance with structured AI Search Optimization (AEO / GEO) so clients earn top citations across ChatGPT, Perplexity, and Google AI Overviews.
At Profit Parrot, our co-founders focus on what they do best behind the scenes—strategy, fulfillment oversight, and client relations—while our experienced in-house team executes your campaign day in and day out.
Working behind the scenes as Profit Parrot’s chief strategist, Lark directs our SEO, Answer Engine Optimization (AEO), and fulfillment systems. With 17+ years of experience, 1,800+ overseen campaigns, and 5,700+ published articles, she architects our ranking playbooks and ensures our team’s deliverables meet rigorous quality standards.
A former local business owner who understands the realities of running a service company, Jean-Marc leads customer relations, sales consultations, and client onboarding. He works with new and existing clients to match their revenue goals with the right Local SEO, Google Business Profile, or Google Ads package.
We believe small and mid-sized businesses drive communities. Every campaign is built around three non-negotiable standards.
We have nothing to hide. You receive clear work reports, live keyword and Map Pack tracking, and honest analytics showing exactly what our team built, how your visibility is growing, and where your leads are coming from.
Most agencies lock you into a 12-month contract before proving they can rank a single page. We work strictly month-to-month—earning your business every 30 days through responsiveness and measurable ROI.
From a 39% search sales boost ($292K revenue growth) to +32% clinic growth in 90 days and $40,000/month multi-channel scaling, our strategies are battle-tested. View our published Case Studies.
We tailor our search engine optimization and paid acquisition playbooks to the specific buying cycle of your industry.
| Core Service Pillar | What We Deliver | Key Industries & Markets Served |
|---|---|---|
| Organic & Technical SEO | Site audits, Core Web Vitals, on-page keyword architecture, content creation & white-hat backlinks | Law Firms, Dental & Medical Clinics, SaaS & eCommerce |
| Local SEO & GBP Management | Google Map Pack 3-Pack ranking, NAP citation locking, weekly GBP posts & review velocity | Roofers, Foundation Repair, Home Contractors & Auto |
| AI Search Optimization (AEO / GEO) | JSON-LD entity graphs, direct-answer formatting & high-authority citations for ChatGPT, Perplexity & Google AI | B2B Services, Multi-Location Brands, Healthcare & Professional Services |
| Fractional SEO Consulting | Senior Head-of-SEO strategy, technical governance & team enablement at a fraction of a $120K+ salary | In-House Marketing Teams, Startups, Agencies & Scaling Enterprises |
| Google Ads (PPC) & Web Design | High-intent search ads, landing page CRO, negative keyword pruning & fast WordPress/Elementor builds | Ottawa (NCR), Montreal, Peterborough, Windsor & US Markets |
Everything you need to know about our founders, our dedicated team, and how we work with clients.
Partner with Ottawa’s top-rated SEO & AI Search agency. Let’s build a transparent digital strategy that turns search visibility into booked customers.
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