You’ve dreamed about it for as long as you can remember, and finally you have started your own business. It is going well, but you know that to stay current and grow as a business, you need to employ social media as a marketing tool — you know it is a great way to increase your overall client base, create and maintain a relationship with customers, spread information in regards to your services and products and also works really well to get your name out there. So you set up various social networking accounts for your business itself.
However, after about six months of putting time and effort into your social networking accounts, you aren’t seeing much difference in your business, the number of followers you have has stopped growing and you rarely get much response to anything you post. If this is happening to you, don’t worry, you might be simply be making some key social media mistakes.
Poor Posting Frequency
You might be posting on too irregular a schedule; it is important to keep up appearances or your followers will forget you exist and/or loose interest.
Not Establishing a Brand
You might not have established a clear social media brand personality — letting people know who you are and what you do in a clear cut yet welcoming way is key to the success of any business’ social media presence.
Posting Crappy Content
You might be posting too often or posting content that is un-engaging — spamming your followers with things they don’t care about will only annoy them.
Not Listening to Your Fans
You don’t listen to feedback; with social networking it is important to engage with your customers so they feel they have a voice that matters, helping to increase brand loyalty and trust.
Not Having a Social Media Plan/Strategy
You don’t have a strategy for you social networking at all — you need a plan to succeed.
Now keep in mind these are only a few of the possible mistakes you could be making, however, never fear because there is always room to fix these mistakes, and there is definitely someone to help you do it.
Profit Parrot are experts at helping you to create social media presence that will greatly help the growth of your business, helping with everything from coming up with a solid social media plan, to increasing your SEO presence and web traffic and even posting status updates — just to name a few.
So if you would like to continue to see your business grow, but find it difficult to create and maintain the social media presence you need for your business to thrive, then seriously consider employing Profit Parrot — a guaranteed way to do social media the right way.
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