1) What is your approach to keyword research? How do you determine which keywords are the most relevant and valuable for my business?
We do research on relevancy combined with traffic using tools like SEMrush.com.

2) Can you explain your on-page optimization strategy? How do you optimize title tags, meta descriptions, headers, and other on-page elements to improve search engine rankings?
All on-page content and meta content needs to be descriptive and relevant to the keyword/keyword phrase being searched for. The right structure of heading tags helps Google identify what’s important for its users.

3) What is your link building strategy? How do you acquire high-quality backlinks that improve search engine rankings?
We look for sites with DA(domain authority) and search volume to determine their value.  We do outreach to these publishers and pitch our content to be published.

4) Do you use any tools or software to track rankings, traffic, and other SEO metrics? Which ones do you use, and how do you use them to inform your SEO strategy?
We have our own Ranking tool and integrate our reporting into Google Analytics and Google Search console. For auditing sites and backlinks, we use SEMrush.

5) How do you stay up-to-date with the latest SEO trends and algorithm updates?
We follow Google’s E.A.T. methodology.  We are not about tricks and blackhat methods. Our clients do well with Google algorithm updates.

6) How do you approach local SEO? What strategies do you use to improve local search engine rankings and visibility?
Local SEO is about Trust.  Consistent information about a client’s contact information.  Filling out Google business profile completely.  We have a local citation product that we use.  We also post regular blog content to your site and also add it to your Google Business profile.

7) Can you provide examples of successful SEO campaigns you’ve executed for other clients? What were the results, and how long did it take to achieve them?
Case Studies here: https://profitparrot.com/wp-content/uploads/2021/04/case-studies-ottawa-seo-company-2021-1.pdf

8) How do you communicate with clients and provide regular updates on the progress of the SEO campaign?
All clients will receive a login to our dashboard.  It reports on work summary(past, present and future work), keyword rankings and info from google analytics and google search console. A monthly check-in call is recommended.

9) What is your process for optimizing website speed and performance, which is important for both user experience and search engine rankings?
We can give recommendations for improvement, but your web designer is responsible for executing them.

10) What is your approach to mobile optimization? How do you ensure that the client’s website is optimized for mobile devices and provides a seamless user experience on all devices?
We can give recommendations for improvement, but your web designer is responsible for executing them. 


Frequently Asked Questions