Has your business increased its content marketing efforts? If not, you definitely need to. Content marketing is a vital tool for growing your business. Finely crafted content that an audience finds interesting, relatable and valuable allows the brand to come across as helpful and necessary. This increases the chances of converting those audience members into customers for a brand. Below are five content marketing statistics every brand should know and consider when crafting their content marketing strategy.
“60% of marketers create at least one piece of content each day. (Source: eMarketer)
eMarketer describes content marketing, “as using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake.” This is especially important because individuals want to read and share content that they find valuable to their careers and/or lifestyle. Without sharable content the effects of your content marketing strategy become unsuccessful. An important aspect of content marketing is to engage your audience and keep them engaged.
However, this can’t be done with content is posted sporadically. Consistent content creation is important to any content marketing plan. If your company is dedicating the time to create content and delivery it on daily basis. This eMarketer study suggests that businesses who create content at least once a day find it easier to keep their audiences engaged and grow their business. Content can range from blog posts, infographics, videos or even a podcast which are beginning to gain popularity again.
“Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Source: Aberdeen)
Measuring which content is working and which is not is vital to creating an unbeatable marketing strategy. Tracking the content on your site is one of few ways marketers are effectively tracking content utilization. According to Aberdeen, content marketing leaders experience a significantly higher amount of site traffic than content marketing followers.
When it comes to content marketing there just aren’t enough leaders around that get you excited about their content or motivated. Leaders in content marketing are spending their time creating and posting relevant content to their blogs and websites consistently. While followers are spending their time reading content when they should be writing it.
“57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)
Creating content that is specific to your brand, product and audience creates an atmosphere that is unique for your readers. However, don’t confuse content marketing with custom content. They both present different aspects of content creation. Where content marketing focuses on creating content that attracts individuals to your business, custom content focuses on creating content that helps your business communicate with your existing customer base. While part of your marketing efforts should be to bring in new audience members, a larger part of your marketing plan should be to keep those turned audience members. With custom content you can specify how to use your products, why they’re important and what you can offer that no other business can. Custom content also allows you to break down those complicated questions your customers may have about your products and create an easy way for your audience to decide that they need those products.
“Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source:DemandMetric)
The marketing world has changed drastically in the last few years. Content marketing has produced a marketing world where 70% of people would rather learn about a company through articles rather than an advert. No longer are people attracted to TV or print adverts. Your audience rather spend time reading about your company and its products in order to make a sound decision about using your product.
Content marketing is also significantly less expensive that producing a traditional advert. However, that doesn’t mean you should stop with traditional marketing all together. Create a balance between traditional and content marketing. Use traditional marketing to create leads and quick sales and content marketing as a way to education those leads and keep them for the long haul.
“93% of B2B marketers use content marketing. (Source: CMI)
There’s a big reason why 93% of B2B marketers use content marketing – it works. Content marketing allows B2B marketers to communicate and create a way to effectively build a trusting relationship with their audience. B2B marketers can show their audience how to do something or successfully obtain a goal through their content marketing efforts. This builds brand trust. A kind of trust you just can’t get from traditional marketing.
Content marketing has officially arrived. It’s here to stay and create ways for companies to drive consumer decision-making when it comes to products and brands. The goal for any company is to create content that will drive their consumers to go to their website or fill up their baskets with products their consumers have read about. There are so many possibilities to build brand loyalty and trust with content marketing, you just have to know where to start.
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