Ways to Market Your Small Business for Free Online
Starting a new business is an exciting journey, but it comes with challenges—and marketing is often at the top of that list. How do you stand out when you’re just getting started? How do you attract customers without a big marketing budget? These questions weigh on every entrepreneur’s mind. The good news? You don’t need [...]What Can You Do With Social Media?
What can you do on a social network? You can connect with people- a lot of people, share your photos, tell jokes, post your thoughts on just about anything and see what our friends and favourite businesses up to. Some of the most common mediums are Reddit, Pinterest, Instagram, Twitter, Google+ and Facebook being the biggest [...]Common Reasons Why Facebook Ads Don’t Work
Facebook Ads can be an effective tool to help businesses reach a wider audience. They drive traffic and increase sales. However, what happens when your Facebook Ads aren’t producing the results you expect? It’s frustrating, but don’t worry – many businesses face this challenge. There are several common reasons why Facebook Ads may not be […]
5 Ways To Lower Your CPC On Facebook Ads
If you use Facebook for advertising, you may be wondering how to improve your return on investment (ROI). Lowering your CPC on Facebook ads can help you get more clicks within your original budget. Regardless of your business size or industry, optimizing your Facebook ad campaign is always possible. Let’s explore 5 effective ways to […]
3 Ways A Social Media Marketing Manager Can Benefit Your Business
Social media is the most effective and powerful tool for businesses of all sizes and industries. Without a carefully planned social media presence, you’re losing business to your competitor. Even traditional businesses have to learn to embrace social media to stay relevant.However, managing social media requires full-time engagement. Not all entrepreneurs have the time to [...]How Can I Manage My Social Media?
There are several ways you can manage your social media profiles for your blog or business website. An important thing you must do is always respond to those who leave questions and comments on your social media page because this lets them know that you’re interested in their opinions and that you want to please them […]
Types of Facebook Updates That Work Best For Your Small Business
If you’re a business owner, you’ve likely heard about how important social networking can be to your business’ overall success. Among all platforms, Facebook remains one of the most influential and widely used tools for online marketing. But simply updating your business’ Facebook account with random posts isn’t enough to make an impact. To truly […]
How Social Media Can Help You Generate Sales for Your Business
Running a business, especially in this day and age, seems simple until you consider that there is more to it than simply managing your staff and providing your service or product. A huge part of running a successful business relies on your marketing and what you do to advertise your product or service – with [...]How Often Should You Post Social Media Updates?
There are countless opinions about the ideal frequency for social media updates. The truth is, it depends on the size of your business, the industry you’re in, and the competition you face. For businesses in Ottawa, working with an SEO company can help you analyze your web presence and determine a posting schedule that suits [...]Why Your Website Needs to be on Google
Laptops, smart phones, tablets, all once thought of to be luxuries, are now the norm. We are plugged in and making our life easier. So is your website showing up as we daily search for all things needed? Are you getting left behind in growing your business in this reality of life? Here is why [...]When You Need to Hire a Social Media Manager
Managing social media might seem straightforward at first, but maintaining a strong online presence requires time, creativity, and expertise. If you’re unsure whether hiring a social media manager is the right move, here are three important questions to help guide your decision: Are you unsure of what to post on your social media accounts? Do […]
The Difference Between Boosted Posts and Facebook Ads
Unlike ads, boosted posts are regular posts you would publish on your timeline. The difference between a regular facebook ad and a boosted post is that the latter has money applied to it. The money attached to a boosted post allows you to put it in front of your desired audience and have it pushed […]
Ways to Improve Your Conversion Rates Through Facebook Ads
With its monthly 2.38 billion active users, creating a Facebook ad can be an excellent way to boost your conversion rates and generate more sales. If you implement the right strategy properly, a Facebook advertisement can become a very powerful tool that can skyrocket your revenue potential and help you acquire more market share within […]
How Businesses Can Use Facebook Custom Audiences to Get More Sales
Whether you’re targeting users who have visited a certain page on your site for the past 30 days or you’re simply uploading a list of customer emails, you have to admit that customer audiences is one of the best targeting features Facebook is offering businesses. This is because custom audiences’ allow you to know exactly […]
The Best Ways to Generate Leads on Facebook
Facebook is one of the most popular social media platforms out there. However, how can your business use this to generate leads for your business? There are several ways in which Facebook can help to generate leads that often lead to sales and customers for life. The key is to practice those methods that are [...]How to Use Facebook to Promote Your Business
Here are some ways of how to use Facebook to promote your business. According to recent statistics facebook users have grown to over 1.1 billion. There are actively, 2.19 billion users. Facebook is being used absolutely everywhere to help people socialize and help business grow and spread the word about their products and services. If you don’t […]
How to Generate More Followers For Your Facebook Page
Facebook follower count is a key metric for any business. It’s not the be-all-and-end-all metric, but it’s just as important as engagement. After all, how are people going to engage with your page if they aren’t following your business in the first place? Optimize Your Facebook Company Page Information Too many small businesses forget to […]
How Social Media Marketing Brings Traffic To Your Website
Social media is much more than a platform to reach and engage with your audience. It’s also a handy tool for increasing traffic to your website. How exactly does social media marketing drive traffic to your website? Visible Website URL: It might seem obvious, but many companies forget to include their website in their social [...]10 Social Media Marketing Tips for Beginners
Social media marketing is an avenue of marketing that a business cannot ignore. This is becoming one of the main methods of reaching current and potential customers with new products, services or to build a relationship with these customers. However, for those who are just starting in this field, it can be hard to navigate. [...]5 Basic Marketing Strategies for Beginners
In today’s competitive world, it’s more important than ever to ensure that your marketing efforts are focused on the right strategies. Whether your business is big or small, there are certain marketing strategies that should be in place. How you carry them out will depend on your business’s needs and resources, and will also require [...]