Facebook is one of the most popular social media platforms out there. However, how can your business use this to generate leads for your business? There are several ways in which Facebook can help to generate leads that often lead to sales and customers for life. The key is to practice those methods that are going to help you instead of damaging your reputation. There is a fine line of what works and what does not work on social media platforms like Facebook. Ready to generate leads? Follow this advice:
Hard sells are a huge NO! While you may want to get more sales and are going to try to use Facebook to do it, remember that a hard sell on Facebook is not going to work. People are simply going to tune out. While selling is fine on Facebook you need to do this in a way that is subtle such as linking an ad to an article that is going to be informative for your readers.
How is your cover photo? The cover photo can make you easier to find. In fact, the cover photo that you use on Facebook is a prime way to let the world know who you are and what you have to offer. Your cover photo can be of your business but should also include your logo and maybe even a small call to action that readers are going to see when they first get to your Facebook page.
Your call to actions needs to be clear, and they need to be geared towards something that people want. For example, asking people to send their email to you is not going to work unless you have something that they want. A white paper written on a topic that pertains to customers and your business is something that people would sign up for. Coupons and email only deals are often some of the best call to actions that you can utilize!
Host a giveaway! This is going to get people coming to your Facebook page just to try to get in on the giveaway. Be sure to collect their email addresses to make this worth it and ensure that the giveaway is something that is going to be worth customers trying to win this.
Facebook has grown over the years to become more than a social media platform. It is quickly becoming a free way for businesses to generate leads that they can turn into customers.