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Whether you’re targeting users who have visited a certain page on your site for the past 30 days or you’re simply uploading a list of customer emails, you have to admit that customer audiences is one of the best targeting features Facebook is offering businesses. This is because custom audiences’ allow you to know exactly who your target audience is and what their relationship is with your business. Here are some ways you can utilize custom audiences to get more sales.

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Segment Your Audience Based On Their Interest and Purchase History

Segmenting your audience based on their purchase history as well as interests is one of the best and long term strategies you can implement with custom audiences. If can identify which customers are which often through their purchase history, you will be able to deliver the content that is most relevant to your audience.

By focusing on the cases of even a specific product can help you sell more of it. Therefore, try and create highly targeted ads featuring relevant images, texts and offers catered to that particular segment of your audience. You can drastically increase your sales by advertising the features or products that will benefit each of those unique personas or audience segments.

Use Custom Audiences To Test Your Content

If you want to get the information you need to increase sales using Facebook custom audiences, you need to test your content on them. Since your custom audiences are already familiar with your brand, they will be more likely to interact with your new product, thus buy from you. For this reason, you can test different and highly varied targeted messages on them and see what works best for your target audience.

Target The Clients Who Never Open Their Emails

No matter how promising or valuable the content maybe, most people don’t open emails from brands especially if they are sent from different companies at once. Therefore, your email is most likely to go to the virtual trash bin. The good thing about custom audiences is that you can still show your audiences the exciting offers you have through Facebook Ads.

This helps you to remind them you’re still there especially if they don’t open your emails. By eliminating the need to open anything, you can generate sales from an interested audience because your product will be right there in front of them.

Always keep in mind that the key to generating more sales using Facebook custom audiences is targeting and knowing the needs of your audience. If you need help with facebook management or facebook advertising, contact me today.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.