Social media is much more than a platform to reach and engage with your audience. It’s also a handy tool for increasing traffic to your website. How exactly does social media marketing drive traffic to your website?
Visible Website URL: It might seem obvious, but many companies forget to include their website in their social media profiles. Most social media channels include a designated area for you to include your website. It also helps to include it in your About and Bio sections.
Improves Search Engine Rankings: This might sound hard to believe, but your business Facebook page will probably come up before your very own website in a Google search. The same applies to Twitter. Customers usually look for branded social media accounts before your website to get a feel of the company culture before they invest time or money, so it’s important to be consistent on all social media channels.
Blog Posts: Each time you create a new blog post, share it on your social media channels. Doing so improves your search engine optimization, as well as engagement. There’s much more to sharing blog posts on social media though. Use social media analytics to determine which posts were the most popular, then reuse them whenever relevant multiple times a year.
Refer People To Your Website: Each time customers message you on social media channels, refer them to your website. They may ask about your location, the availability of a certain product, opening times, or other questions that you can respond with by sending them to the appropriate page on your website.
Call To Action: When people interact with your channels, a call to action suggests where they should go next. Marketers use CTA’s to drive traffic by including the website. Every time your business has a new development such as the launch of a new product, new website look, new opening hours, or a special promo; social media channels can be used to market it to the audience then use a CTA such as “Visit Now” to drive visitors.
These days, social media marketing is more than just sharing content. It’s a great source of valuable traffic that can result in increased conversions. It’s time to proactively use your social media channels if you’re interested in increasing traffic to your website.