In today’s competitive world, it’s more important than ever to ensure that your marketing efforts are focused on the right strategies. Whether your business is big or small, there are certain marketing strategies that should be in place. How you carry them out will depend on your business’s needs and resources, and will also require a lot of testing and adjusting over time.
These are the 5 basic marketing strategies that all beginners should have in place:
1 – Social Media
Having the right social media strategy mix doesn’t stop at posting on your various channels online. It’s also critical to have the right photos, business pages, backgrounds, cover photos, and relevant updates to stay in the front of mind of your consumer. Updating your social media posts with useful content will not only be helpful for your clients, but it also helps with search engine optimization (SEO).
2 – Search Engine Optimization (SEO)
When people do an internet search of your products and services, you’ll want to appear as visible as possible on search engine rankings so that your brand is easily found. If your website and social media is optimized, you can ensure that you’ll appear in the search results more often, which will also increase the likelihood that customers will click on your website. Subconsciously, searchers also know that if your site is ranked high, that they can trust your brand. In their minds, “If Google thinks this business is relevant, they must be relevant to my needs to.” And that’s why it’s critical to have your SEO strategies in place.
3 – Blogging
Blogging has several benefits for your business. However, the most important reason that you should have an updated blog is because it helps drive traffic to your site. Each blog post is equivalent to one more indexed page on your site, which is another opportunity for your business to show up in search engine results whenever customers type out a query related to your brand. Blog content also contributes to your social media strategy; instead of having to come up with unique content to be posted on your various channels, the blog entries can be used to share on social media while strengthening your overall social media reach
4 -Website Design
Gone are the days when you could rely on old-school marketing techniques such as television ads, billboards, and more for your customers to effectively find you. Nowadays you need to have an effective online marketing strategy in place in order for your customers to find you – and that all starts with having a website. Not only is a website the most effective way for your customers to reach you, but it’s also more affordable than ever these days
5 – Email Marketing
After all has been said and done, it’s not enough to have internet and social media presence. It’s important to engage with your customers and keep them informed through email marketing. If your customers trust and value your brand, they will seek out more information from you by subscribing to your email marketing campaigns. However, it’s just as important to think through what you put into your email marketing campaigns, but it’s become easier and more affordable than ever to customize and integrate your email content with other marketing strategies.