Facebook follower count is a key metric for any business. It’s not the be-all-and-end-all metric, but it’s just as important as engagement. After all, how are people going to engage with your page if they aren’t following your business in the first place?
Optimize Your Facebook Company Page Information
Too many small businesses forget to maximize the brand description and images on Facebook. Without this information, your potential followers won’t really know what your company does. While you’re at it, don’t forget to fill out as much information on your Facebook page as you can – including the categories that describe your company, website URL, address, phone number, and everything else applicable.
Post and Engage Actively
If you aren’t posting and engaging on Facebook regularly, you won’t be able to retain your current followers much less attract new ones. While there’s no one-size-fits-all approach to the correct number of times you should be posting a day, a common best practice is to post content thrice a week to once a day at most. If people comment and send you messages, respond promptly.
Use Facebook Ads
However, you do need to pay in order to reap the benefits of Facebook ads. But they do work! Facebook offers a wide range of advertising products and packages to suit your budget. Facebook ads allow your page to
be found by the right people in order to build your followers. Feel free to experiment with different kinds of ads that work for your business, but make sure that you choose options that allow Facebook users to like the page right when they view the ad.
Promote your Facebook Page Everywhere Possible
When your page already has great content, share your page on your website, email signature, business cards, and all kinds of marketing collateral. When you share your Facebook page online, make sure that it’s easy for users to like your page with just a single click.
Invite your Community
Your business already has an existing community within reach. This includes current customers, employees, and business partners. Why not invite them to be your first few advocates? Send them a friendly personal message inviting them to like your company Facebook page – if they haven’t yet.
As you go about these steps, keep in mind that it’s not always about quantity on Facebook. It’s just as important to attract the right audience and engage with them in such a way that your Facebook branding is aligned with your business goals.
If you need help with your facebook page, contact me today!