Common Reasons Why Facebook Ads Don’t Work

One of the best ways for businesses to get attention and drive consumers to their business is through Facebook Ads. In fact, many businesses believe that you are not doing social media properly unless you do have Facebook Ads running. However, what happens when you are not seeing the results that you had been promised? It is easy enough to see that Facebook Ads do work for businesses who put the time into creating these. So, it can be rather disheartening when you realize that the Facebook Ad you created is not doing its job.

There are several reasons why your Facebook Ad may not be working, and we are going to examine some of the more common ones.

  1. Your Ad is Not Getting Approved

Believe it or not, getting approved can be a big issue for most people. This is an extremely common for those who are first starting with creating these ads. Here are a few things to keep in mind:

– Your ad will be rejected if you have more than 20% of the ad being text

– You use inappropriate language in the ad

– You are trying to advertise something that is considered content that is not allowed on Facebook

You will find that if your ad is rejected, you should be given a reason that you can easily correct and then resubmit to get the ball rolling.facebook ad rejected

  1. You Are Stuck With the Pending Approval Status on Your Ad

This is something that happens from time to time, and in most cases, it is just a technical error. Facebook is just like any other website out there, it glitches from time to time. Instead of panicking, simply reload the ad with a different name so that Facebook sees this as a new ad to approve.

  1. Results Are Not What You Expected

There could be several reasons why you are not getting the results that you expected. One of these is that the results are delayed in that there is an issue with the data log. You can fix this often by logging out and then logging back in. In addition, remember it can take up to 24 hours to see results that you can actually measure, so don’t freak out until this point has passed.

  1. Your Ad Has Been Throttled

During the first thousand impressions that your ad is getting, if there are no clicks on this ad, then Facebook is going to throttle back impressions. What does this mean? It means that it is going to be shown less, despite the fact that you are spending money to get it seen. Facebook does this as a way to show ads that people want to see. If you want to fix this, create more than one set of ads and watch what is working and what is not to have a good idea of where to go with your ads.

Facebook Ads can be a great way to gain interest in your business. However, they can be rather hard to get right. But, with time and experience you can make it work!

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.