How Often Should You Post Social Media Updates?
There are countless opinions about the ideal frequency for social media updates. The truth is, it depends on the size of your business, the industry you’re in, and the competition you face. For businesses in Ottawa, working with an SEO company can help you analyze your web presence and determine a posting schedule that suits [...]Simple Ways to Grow Your Business Online
As we move into a new year, entrepreneurship and personal branding continue to thrive. More professionals are stepping away from traditional 9-to-5 desk jobs to embrace the freedom of running their own businesses. While online marketing may seem complex, growing your business digitally has never been more accessible with the right approach. Think of your […]
The Worst Advice We’ve Ever Heard about Social Media
Social media is considered as the most powerful tool that you can use to promote your products and reach larger audiences. Based on a Social Media Examiner Report, 80% of Americans use a social media network. This is quite high and it only shows how beneficial social media can be for your business. Together with [...]The Top Benefits of Hiring an SEO Company
Obviously your business is important to you; it is likely something that you have worked hard to achieve and keep running. Therefore, it is important that you employ all the resources you can to ensure that your business grows and thrives. With that said, social media and online marketing have become more important than ever [...]Steps To Get Your Company Rocking With Social Media
No matter what the size of your company is, or the industry you’re in, social media will always be an essential tool. Through the years, social media has changed many ways but it continues to impact companies at a massive scale. Social media networks give us the ability to connect with customers, current and potential, [...]Why Your Website Needs to be on Google
Laptops, smart phones, tablets, all once thought of to be luxuries, are now the norm. We are plugged in and making our life easier. So is your website showing up as we daily search for all things needed? Are you getting left behind in growing your business in this reality of life? Here is why [...]When You Need to Hire a Social Media Manager
Managing social media might seem straightforward at first, but maintaining a strong online presence requires time, creativity, and expertise. If you’re unsure whether hiring a social media manager is the right move, here are three important questions to help guide your decision: Are you unsure of what to post on your social media accounts? Do […]
Why Hiring an SEO Company Will Save You Money
If you are running a small business then you are probably familiar with the importance of having your website appear in top results in the search engines. Search Engine Optimization is the process of optimizing your website to make it rank higher in the search results. Obviously when your website is ranked higher, it will [...]Google Phases Out Business Profile Websites: What It Means for Your Business
Google Phases Out Business Profile Websites: What It Means for Your Business In a recent announcement, Google has sent ripples across the digital landscape by revealing its decision to discontinue websites created using Google Business Profiles. This news carries significant implications for businesses and individuals who have harnessed this feature to establish a web presence. […]
Social Media Resolutions You Should Doing in the New Year
With the new year comes a new page. Every time you get to throw out that old calendar and put up a new one, a new sense of positivity can be felt. An amazing thing that can be done with this energy is to make business resolutions for your social media marketing to help it [...]Unfolding the Impact of Graphic Design on Social Media Marketing
At the dawn of the digital era, savvy marketers quickly realized that traditional text-based media alone couldn't suffice in capturing the audience's attention and engagement. The Eminence of Visual Communication in the Digital Age As a result, a profound shift occurred- visual communication started to gain unprecedented importance. This transition was fuelled by the rapid [...]The Difference Between Boosted Posts and Facebook Ads
Unlike ads, boosted posts are regular posts you would publish on your timeline. The difference between a regular facebook ad and a boosted post is that the latter has money applied to it. The money attached to a boosted post allows you to put it in front of your desired audience and have it pushed […]
Ways to Improve Your Conversion Rates Through Facebook Ads
With its monthly 2.38 billion active users, creating a Facebook ad can be an excellent way to boost your conversion rates and generate more sales. If you implement the right strategy properly, a Facebook advertisement can become a very powerful tool that can skyrocket your revenue potential and help you acquire more market share within […]
Ways to Increase Your Reach on Facebook
Facebook is arguably the most used social media platform with over 2 billion active users every month. This means that whatever it is that you are selling, you are likely to find at least a million people interested in your product. The Facebook Advertising has myriads of advertising options which make it possible for marketers [...]How to Use Social Media for Your Business During the Holidays
The holidays are very busy and exciting time for everyone, especially businesses. And how will you be able to stand out from the competition with countless other competitors? Well, you can meet your potential customers where they’re already engaged. Social media has tremendously changed the way companies and businesses target their audience and plan campaigns. [...]How Businesses Can Use Facebook Custom Audiences to Get More Sales
Whether you’re targeting users who have visited a certain page on your site for the past 30 days or you’re simply uploading a list of customer emails, you have to admit that customer audiences is one of the best targeting features Facebook is offering businesses. This is because custom audiences’ allow you to know exactly […]
The Best Ways to Generate Leads on Facebook
Facebook is one of the most popular social media platforms out there. However, how can your business use this to generate leads for your business? There are several ways in which Facebook can help to generate leads that often lead to sales and customers for life. The key is to practice those methods that are [...]How to Use Facebook to Promote Your Business
Here are some ways of how to use Facebook to promote your business. According to recent statistics facebook users have grown to over 1.1 billion. There are actively, 2.19 billion users. Facebook is being used absolutely everywhere to help people socialize and help business grow and spread the word about their products and services. If you don’t […]
How to Generate More Followers For Your Facebook Page
Facebook follower count is a key metric for any business. It’s not the be-all-and-end-all metric, but it’s just as important as engagement. After all, how are people going to engage with your page if they aren’t following your business in the first place? Optimize Your Facebook Company Page Information Too many small businesses forget to […]
How Social Media Marketing Brings Traffic To Your Website
Social media is much more than a platform to reach and engage with your audience. It’s also a handy tool for increasing traffic to your website. How exactly does social media marketing drive traffic to your website? Visible Website URL: It might seem obvious, but many companies forget to include their website in their social [...]