The holidays are very busy and exciting time for everyone, especially businesses. And how will you be able to stand out from the competition with countless other competitors? Well, you can meet your potential customers where they’re already engaged. Social media has tremendously changed the way companies and businesses target their audience and plan campaigns. You can also boost the sales of your business even during hectic holidays by incorporating a few essential tricks into your PR plans. Here are 4 proven and helpful tips that work:
Create a Planned Campaign Calendar
You need to start it early. Your holiday marketing plans should begin in September if you want to get your customers considering about your brand as they plan their gift lists many days before the holidays. If you publish blog posts (holiday-themed) to share on various social media channels, then you can use different scheduling tools and write in advance to create a successful campaign calendar.
A great way to give your brand exposure and engage with your audience is by creating an attractive social media contest. You can partner with sponsors, use another product as a prize to reach an even wider audience and create more buzz.
Through popular platforms like Instagram and Facebook, you can also create buyer personas (virtual) that help you target your customers and audience. To have multiple prizes available is also good idea with the contests.
Think Festive and Ensure Engagement (Behind-the-Scenes)
We love to share good posts on social media if we feel something interesting. Festivities are a great time to spread joy and fun with your followers. To create great experiences for your audience is a successful marketing route. You can also use live-streaming to reach behind the scenes of the business.
Offer Gift Cards and Discounts
Yes, it is an old trick, but gift cards and discounts usually work when customers try to stretch their limited money but cannot help spending during the holidays and festivities. These offers really attract the customers a lot to buy their desired products.
One Final Tip
You must remember that people know when it is just for show, or you’re being authentic. The holiday season is a great way to connect with your customers through effective social media marketing and presence with your followers. So, take your decision and engage your customers for a better business during the holidays as well as meet the needs of your customers.
If you need help with social media marketing, contact us today!