Local SEO Services
Designed For Contractors

Having a user-friendly and easy-to-find website is important for Contractors trying to attract prospective clients. However, a great website is just one piece of the puzzle, and robust Search Engine Optimization is what can connect your website with new leads. With a great local SEO team, you’ll be able to do the following

As a contractor, we know you are busy! One of our founders started off with a flooring business and knows all the ins and outs of running a business and the value of SEO. We’ve been in your shoes, and we know how to use Google and local search engine optimization techniques to their full potential.

seo for contractors



Local SEO Services For the United States & Canadian Contractors

We specialize in local search engine optimization services (Local SEO) for independent contractors. We’ve helped plumbers, HVAC companies, roofers, foundation companies, general carpenters, auto shops, landscaping companies, and mould remediation companies. As our list keeps growing, so do our technical skills. You can view some of our SEO results here in our portfolio.

  • We’re able to research what your competition is doing and find our edge to outrank them online.
  • We will help you get on Google My Business in order to become visible even without a website and help generate leads and phone calls directly through your business map listing.
  • We will help you edit your website to make it user-friendly, fast, and sales-oriented.
  • We will help you create a list of your services and make them searchable in the search engines.
  • We will find the top searched and ranked keywords based on your niche, target audience industry, and competitors.
local seo services for contractors

Top Reasons Profit  Parrot SEO 
Services Will Benefit You

 SEO Expertise

Profit Parrot Marketing and SEO distinguishes itself through a profound grasp of SEO tactics, meticulously customized to address the distinct requirements of every business.

Customized Service

What makes Profit Parrot unique is their skill in tailoring their services to meet the individual needs of each client.


Client Satisfaction

The glowing recommendations and client testimonials are a testament to Profit Parrot’s proficiency and professional approach.

 SEO Expertise

Our team excels with its comprehensive knowledge of SEO tactics, customizing them to align with the distinct needs of each individual business

Customized Service

What sets Profit Parrot apart is their ability to customize their services to each client’s specific requirements.

 Contractor Experience

One of our founders brings over 15 years of experience in the flooring industry, possessing the expertise required to achieve page 1 rankings on Google, even in highly competitive sectors.

Hands-Free SEO for Contractors Just Like You

We know you’re busy! That’s why we offer a hands-free approach. You can continue to scale your business while we work on getting you quality traffic that converts.

With our live reporting options and fun, responsive team, you can be at peace knowing your clicks and impressions are going up; you’ll be busy on the phone closing sales.

It’s all about owning the local game in your industry, and we know exactly how to do this. We’ve done it many times before and continue to show success to our current contracting clients. If you’re interested in having us check out your website or talk about how we can help, please contact us today: Call us @ 1-855-999-1796 or fill out our contact form.


Hear it from Our  Customers

Alice Barton
Alice Barton
This team is great. They have always been able to answer any questions that I had quickly, I continue to work with them on my monthly SEO work. I’m happy so far. really Good!!!
Sebastian Cross
Sebastian Cross
Fantastic experience. A very competent SEO and extremely professional working style. Highly recommend.
Ryan Sykes
Ryan Sykes
Very quick turnaround, excellent writing abilities and great writing style. The articles were well-researched, well-organized and ready to use.
Brandon Page
Brandon Page
Phenomenal work. Put my client in a very competitive field to the second page of Google search results. Would definitely use again.
Matthew Farrell
Matthew Farrell
Quick to respond and good quality of work. Recommend :)
Fraser Munnoch
Fraser Munnoch
Some good results from a team that know what they are doing, thanks again.
Ethan Patterson
Ethan Patterson
I’ve been scammed by SEO agencies before so I was hesitant to start with a new company. Lark and JM were able to quickly get me the results I was finally looking for. I’m now on page 1 for several key terms and my traffic has increased. I’m very glad I found them!
Olivia Clark
Olivia Clark
A pleasure to work with!
Joseph Holmes
Joseph Holmes
They were able to secure high authority links for a project that was successfully delivered, well-written articles and delivery was on time. Really happy with the work.
George Moore
George Moore
They went above and beyond on every level. Not only did they update me on the progress of the work but was available anytime I had a question. I would highly recommend Lark and her team to anyone looking for quality work. This is my second time working with Lark and JM and I am equally as happy this go around as I was the first time.
Ottawa seo company profit parrot

SEO for Contractors

So, you’ve finally decided it’s time to explore the world of search engine optimization and discover how you can employ it to promote your independent contracting business.

It’s about time! After all, SEO is an exceptional way to increase the number of visitors to your website and improve the quality of that traffic as well.

While it is true that SEO can help drive additional traffic to your business, if you’re like most people, you’re having trouble making sense of the whole process and where to even begin.

Even though SEO can seem complicated to grasp, with the right tips and tricks, you’ll find yourself quickly understanding how this clever marketing method can help push your business’s online presence to page one of the world’s most frequented search engines.

Let’s have a look at how you can start making search engine optimization work for your contracting business with some of the best SEO tips used in the industry today.

Focus on Your Local Market

At first, you’re going to try and appeal to every client and market possible.

Word of advice, don’t do it!

The critical thing to remember here is that trying to go global can sometimes come at a disadvantage. When you keep your target market concentrated in your local area, you know exactly what type of target audience you’re seeking.

After all, who knows your local neighborhood better than you?

Adapting this method can help you show up in search results faster if you focus on utilizing local keywords. Home service + location is a great place to start. So, for example, if you lived in Ottawa, Ontario, and you’re a home contractor, “Home Contracting Ottawa” would be some great keywords you would want to include in blog posts, website copy, and social media content.

By creating an online persona that is connected to the one your customers have grown to love in real life, you access an online audience. An audience that will be able to share your compelling online content with their friends and family members as well, enhancing your reach!.

If you plan to expand on your area in the future, there will be room to do so once you get your first few city keywords ranking well. For now, focus on building your following in the local market, the impact will be almost immediate compared to trying to conquer the world!

keyword rankings contractor toronto

Optimizing Contractor Contact Information for Enhanced SEO and Customer Engagement

For contractors, the accuracy of your contact information is not just a detail—it’s a cornerstone of your business’s online presence and reputation. Inaccurate contact details can lead to missed opportunities and a potential decline in customer trust. Here’s how you can maintain this crucial aspect of your SEO strategy:

Consistency in Your NAP (Name, Address, Phone Number)

It’s imperative to ensure your NAP details are uniform across all platforms, particularly on your Google My Business page. This consistency is vital for several reasons:

  • SEO Benefits: Uniform NAP details across local citation sites and directories enhance your search engine rankings, making it easier for potential clients to find you.
  • Customer Trust: Consistent information across all platforms builds trust with prospective clients, ensuring they can reach you easily.

Managing Your Online Citations and Directories

  • List Keeping: Maintain a comprehensive list of all the directories and citation sites where your business is listed. This practice is crucial for quick updates if your contact information changes.
  • Regular Updates: Periodically check and update your listings to reflect any changes in your NAP details. This ensures your business remains easily accessible and avoids any potential miscommunications with clients.

Why Accurate Contact Information Matters for Contractors

  • Immediate Access: When clients search for contractors, they often make decisions quickly. Incorrect phone numbers or addresses can lead to lost business opportunities.
  • Search Engine Ranking: Correct and consistent information plays a significant role in how search engines rank your business. Accurate details can elevate your ranking, making you more visible to potential clients in your local area.
  • Operational Success: For a thriving, operational contracting business, keeping your online information updated can sometimes take a backseat. However, ensuring these details are correct is key to sustaining and growing your customer base.

Remember, the accuracy of your NAP details isn’t just about avoiding miscommunication—it’s a strategic component of your local SEO and customer relationship management. Regularly updating and verifying this information can significantly impact your visibility and success in the local contracting market.

A best practice is to program a repeating appointment into your email calendar, reminding you to review your online business credentials monthly.

Local directory listings act as a big thumbs up for your business when it comes to search engine crawlers. If you’re looking for some great places to get started with your business profiles, here are some can’t miss services that can help you navigate the world of eCommerce and assemble your online presence.:

  • Definitely Google My Business. Make sure you also get verified and the property links to your website.
  • YellowPages. Yes, Yellow Pages is still a thing and one of the most used services to identify outstanding local businesses worldwide.
  • Canada411
  • MapQuest
  • FourSquare
  • Cylex
  • BBB. Another service that has been around for a long time and has aided in sorting out the legitimate businesses from the phony ones.
  • HomeStars, Canada’s home for professional contractors, this service helps people find local pros to help them complete home renovation projects.
  • Yelp. Crowdsourced reviews about local businesses.

Do You Want to See How You’re Ranking Locally for Your Contracting Business? Click Here for Your Free SEO Report.

Top Local SEO Tips for Contractors

Once you’ve done your required keyword research, ensure your home page and service pages are correctly optimized.

Remember, you don’t have to be an online whiz kid to successfully optimize your online presence, just follow our tips to improve your SEO ranking instantly.

Ottawa SEO company contractors

Here’s a list of our favourite SEO tips that will help you get your home page discovered faster and more often.

  • Try to add 1-2 main keywords to your home page and main service pages. These keywords tell search engines what your page is all about.
  • Google loves long-format content that is informative and full of quality information. Each page should be approximately 500+ words of unique content. This allows you to promote your services organically and remain competitive while developing traffic for your site.
  • You should also try to link your pages together so that if a visitor wants to see your gallery, they can easily find it from your homepage or your service page.
  • Make sure your site titles and meta descriptions also contain your main keywords.
  • Don’t stuff your writing full of keywords! Your keywords should be used where they can appear naturally. Read sentences out loud to yourself. Do they sound strange? Then keep at it and try to have the keyword appear once in the opening paragraph, once in the middle of the content and once in the closing paragraph.
  • Your titles should look something like this: Location + Service. Keep your titles to 50-60 characters. If possible, try and include a verb and keep your titles unique!
  • Your meta description should look something like this:  Looking for (service) in (location)? Talk to our team of experts today; we can help you with (service). Get a free quote today.  Keep your meta descriptions to 155-150 characters and remember to keep it to only one CTA!
  • Add a call to action at the bottom of your service pages and on your homepage.
  • Offer a free quote or consultation.
  • List all of the services you offer on your website in a drop-down menu. Each service should be a standalone page of 500+ words.
  • Make an FAQ page full of your top-asked questions from your customers. This is not only great for SEO; it’s the perfect asset to have when a prospect asks you a common question. You can simply forward them a link to your top FAQ. They may even find your call to action from there and give you a call.
  • Make sure your site is fast; many people will also be checking out your site on their mobile device; it should be mobile responsive as well.

Build Your Trust Signals

Google loves trust signals! These can include things like your google business reviews, Facebook reviews, Yelp, BBB, HomeStars and more.

  • Get those local business profiles set up and start asking your happy clients to share the love. Positive customer reviews are the number one way to entice a new client to sample your services.
  • You can also share badges from top contracting sites and any accreditations or awards you have earned. These not only earn trust but also show that you were selected as the top option for local contracting on more than one occasion.
  • Make sure you also have a testimonial or review section on your website. You could ask your trusted customers to add some positive reviews to help get the ball rolling.
  • Adding a gallery is a great way to show off the projects you’ve completed while adding SEO keywords to your descriptions.
  • Ensure your warranty procedures and your return/exchange policies are easily accessed.

Trust signals can help a prospective consumer feel safer and more secure. Knowing that many other consumers in the community have used your site and services for their local home contracting needs can help people move forward with a purchase without shopping around.

ottawa roofing keywords seo contractor

Developing a Robust Link-Building Strategy for Enhanced Online Presence

Embarking on a link-building strategy is a forward-thinking move that aligns with long-term success in the digital landscape. It’s important to remember that this process is gradual, with the end goal of significantly boosting your site’s authority and search engine ranking.

Essentials of Effective Link Building

The crux of link building lies in persuading reputable websites to feature links to your site. These backlinks signal to search engines like Google that your site is both credible and a valuable resource, thereby elevating your search engine rankings. Here are key approaches to building these influential links:

  • Content Creation: The most effective and common method involves crafting and sharing high-quality blog posts, articles, and guest posts on established platforms. Original, engaging content naturally encourages more backlinks as other sites are more likely to share and reference your material.
  • Quality over Quantity: It’s crucial that the content you produce and share for backlinks is original and compelling. Avoid recycling old content or copy-pasting; fresh, captivating content is more likely to gather backlinks.
  • Relevance and Quality of Linking Sites: Prioritize gaining backlinks from reputable, high-quality websites. The content on these sites should be informative, engaging, and relevant to your niche.

The Impact of Consistent Quality Content

  • Increased Indexed Pages and Inbound Links: Regular production of quality content can lead to a significant increase in indexed pages on search engines. In fact, a consistent output of engaging content can boost your inbound links by approximately 97%.
  • Long-Term SEO Benefits: A sustained effort in producing and sharing quality content not only builds your backlink profile but also establishes your site as an authority in your field.

Overcoming the Creative Hurdle

Not having a dedicated creative team should not be a barrier to your link-building success. You can explore services that specialize in crafting content tailored for link-building purposes. These services can help you maintain a steady flow of quality content, which is essential for a successful link-building strategy.

Remember, a well-thought-out link-building strategy is more than just an SEO tactic; it’s an investment in your website’s long-term credibility and visibility. If you’re looking to enhance your site’s backlink profile, consider our professional writing services to help you create content that resonates and drives results.

domain rating increase

SEO is not a set-it-and-forget-it type of thing. Your site needs constant attention to allow it to gain momentum in the SERPS. 6 months of quality link building and on-site SEO should get you to page 1 of Google.

That means you have to be posting almost daily and ensure that the content contains only the highest quality links.

Now, if you’re sitting there doing the math and realizing that there is no way you’ll have enough time each day to create optimized content for your business, the truth is, you’re right! If you’re currently managing a contracting business, you’ve probably got enough to worry about already.

That’s why companies invest in creative content services to oversee their online interests. Having their SEO strategies handled by professional firms allows them to focus on the areas of the business that they excel at, leaving the writing work to the writers!

Contact us today if you’d like to learn more about how our team can help you with SEO for contractors and home builders. We can customize the best approach for you.

We Have First-Hand Experience with SEO for Contractors

Our team is proud to work with contractors from all over the globe because this is our favourite niche to work in. We’ve helped insulation companies, roofing companies, locksmiths, and appliance specialists find their place in the world of eCommerce.

From landscapers to electricians and painters and flooring contractors, over 10+ years, we’ve helped numerous industries establish their businesses using search engine optimization! Reach out today to find out how we can help you be the first choice when it comes to home contracting in your local area.

Making SEO Work for Your Contracting Business

Hopefully, this article has helped you gain a fundamental understanding of search engine optimization and how it can help you rise to the top of your local search engine suggestion list.

By initiating these small changes to the way you approach your online marketing strategy, you’ll soon find your business showing up in the right places at the right time.

If you can’t dedicate the time needed to properly ensure that your company is built for search engine optimization, we highly recommend meeting with us today to discuss how we can build an effective SEO strategy for your contracting business today!

Client Success   Snapshots

Client  Testimonials

Ottawa seo company testimonial


I have been working with them for a number of years now. They’re great! I can always count on them. I don’t have to worry about a thing. We are getting the results we want. Thank you!

Ottawa seo company testimonial

Steve B

These guys are the real deal with SEO services for both on page and off SEO work. I’ve worked with other agencies in the past that only do on page SEO, this is only half the equation for getting your site to rank. Their team has a good understanding of what works and provides excellent weekly small reports and monthly full reports. I would recommend them to anyone.

Ottawa seo company testimonial


Jean-Marc and his team are truly experts. They knew exactly what I needed to do to reach my customers and then they did it.

Let’s Get You More Traffic!

Partner with our top rated digital marketing agency – before your competitor does.

 Text or call 1-855-999-1796 to get started today