Here are some of the best ways you can use Google+ for marketing your business successfully online. Start your success with Google+ by creating your “About” page. On this page you should post keyword rich and relevant content that best describes the nature of your business and who your target customers are. The “About” page should also include links within your content that direct visitors to select webpages within your company’s website. Put your company’s contact information on your Google+ page and try not to flood this page with excessive graphics and ads.
Share Current Events On Google+
You want to go beyond just linking to your company website through links when using Google+ to promote your business. You should always create unique content that involves the latest news, trends and current events as it relates to your company. Sign up for Google Alerts so you can be in-the-know about the latest and greatest news in your industry. Don’t be selfish! It’s okay to share other peoples content. 🙂
Text Alone Won’t Cut It
You should also keep in mind that when it comes to Google+ and other social media outlets, you must keep your webpage visually appealing and we’re not just talking graphics. This means that you should include videos, infographics and images to complement the content you have. For example, if you’re promoting a children’s party planning business you should post photos of children’s parties you planned for clients.
Don’t Forget About The Comments
If you go to the “Explore” section on Google+, you’ll see a forum where people are discussing certain topics. If you come across a topic that is of interest to you and that you have strong knowledge about, add your comments to the conversation. While adding comments you can leave links to your website if your company’s services are relevant to what is being discussed.
Add #Hashtags To Your #Content
Another great idea is to include relevant hashtags to your content when using Google+ to market your business. When you post images and video on your business page, add a few hashtags underneath them. Within your blog posts you want to add three to four hashtags that pertain to your company’s services and the industry you’re a part of. Also include hashtags that are currently popular and that pertain to your business simultaneously. In conclusion, Google+ is a comprehensive resource that boosts your online presence.
So there you have it, those are some of the best ways to use Google+ for marketing your business. Are you interested in learning about using Facebook and Twitter for marketing? Check out our recent blog posts here: How to Use Twitter for Marketing Your Business How to Use Facebook for Marketing Your Business
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