When you’re using Twitter as a business marketing tool, it’s important that your tweets and other content on your Twitter stream be filled with relevant keywords that deal with the products you want to promote. This makes it easier for Web visitors to find your site since it’s likely that your Twitter profile will get higher rankings after you include relevant keywords. When composing promotional content on your Twitter page it’s also important to include good links to your website or blogs that offer additional information about what you’re discussing. Interact with your followers by responding to their comments and starting new discussions with them.
Announce Your Business’s Latest News
Twitter is an excellent place to let your customers know about what is happening with your business and you should post important announcements every few weeks. For Example: If you own a microbrewery and you’re holding your yearly free beer tasting in a certain neighbourhood at a park, post this announcement a few days before the event. Talk about the different beers they can sample and any freebies you’re offering.
Be Authentic When Communicating on Twitter
No one likes to read material from people who are not genuine so when using Twitter to promote your business, you want to be authentic and this means not exaggerating the benefits of your products and services. It also means not posting content on topics that you have no expertise or strong passion for.
Motivate With Your Life Story
People love an inspirational story and this is no different for business owners. On your Twitter page, you will can even include a video presentation that discusses major events in your life that motivated you to start your company. For Example; If you started your nonprofit organization after years of suffering from physical abuse in the foster care system, mention that you want to create an outlet for abused foster children and offer them resources such as health screenings, counselling, material needs and job training for teens in the foster care system.
Twitter is an amazing tool for business promotion and if you use it effectively, you’ll get more views from potential customers. You don’t need to spend everyday on Twitter to promote your business but you should spend adequate time and effort each week. Hire a social media consultant if you feel you won’t have the time you need to devote to it.
Now that you know all about how to market your business with Twitter, check out How you can use Facebook to market your Business Here
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