Over 6.2 billion Google searches are made each day, and this number is rising. Gone are the days where consumers use yellow pages, phone books, or ask their friends for suggestions. People nowadays are using Google to search for the products and services they need. In order for your business to be noticed by the consumers, it needs to show up in the Google results.
To make sure your business will show up on Google results, you need to optimize your website for the search engines. The more impressions your website gets, the more traffic you will see and the more buyers you can attract.
Here are 5 simple tips about SEO techniques to help your small business website visible in search engines.
1 – Determine the Right Keywords for Your Business
It may take a lot of work to make your target keywords rank in Google, so it is important that you think about what your business wants to rank and you should be very specific. For instance, if you are a divorce lawyer in New York, you can work with keywords like “Divorce lawyer in New York.” You can combine your area of expertise with your location or brand so you have a better chance of ranking in your local area.
2 – Include Meta Titles and Descriptions
Your page meta description and title will help search engines and users understand what sort of content is being shown on your page. There are 3 primary tags – title, description, and keywords. It is best that you update your pages meta title and meta description for all of your service pages.
3 – Make Sure Your Page URL is Keyword Rich
If you already have keywords in your domain name but you are still not ranking well in the search engines, maybe you need to update them. Keywords in the domain name will help Google with indexing and relevancy. Check and ensure that your slugs and tags are clear and significant to your business. Slugs are the exact URL of your page on your website, and you need to optimize them properly as well.
4 – Make Sure That Your Site is Mobile Friendly
Since most research now is done using a mobile device, Google is now also considering how mobile friendly your website is, and it can definitely affect your search ranking results. When Google applied these changes in 2015, many websites were affected and their rankings were effected. At present, mobile search results have a large impact as users continue to shift from desktop to mobile searching so it is still best if you focus on both platforms.
To see if Google recognizes your site as a mobile friendly site – take their free mobile-friendly test here.
5 – Upload Relevant, Informative and New Content Consistently
At present, Google is favouring those that update their sites more often. The search engines now take and will always relevance into consideration. Make sure that your content is relevant, up-to-date and informative for your readers.
SEO is a continuous process, and you have to monitor and take the necessary action to see continued results. Although it may require a lot of work, you will see that it is worth it in the long run. If you need one of our SEO nerds to assist you with any of the above tips, give us a shout!