No matter what the size of your company is, or the industry you’re in, social media will always be an essential tool. Through the years, social media has changed many ways but it continues to impact companies at a massive scale. Social media networks give us the ability to connect with customers, current and potential, in ways that were never thought possible before. This is why it’s so important to have a strong social media presence in today’s digital age.
Here are 4 ways to get your company rocking with social media:
1. Use the “live” features: Instagram and Facebook are two of the most dominant social media players today. They also both have a “live” feature which enables companies to broadcast relevant events and announcements to followers. It’s particularly helpful for getting your audience excited about new products or offerings!
2. Stay simple: These days, everyone spends most of their days online, scrolling through social media feeds. It’s a double-edged sword; as social media has quickly become a source of information and sensory overload. Companies often mistake this as a chance to offer several features, options, and data at the same time. But because we’re inundated with so many choices all the time, the best way to succeed with social media in this day and age is to stay simple. Be clear and succinct with images and messages – simplicity will help you stand out more.
3. Connect with influencers: Influencer marketing on social media is becoming increasingly important, powerful, and effective. It has become one of the key ways to get noticed in a sea of different brands and voices. Work with the most relevant advocates who can help you promote your products and services, as well as to share stories on their social media pages if they have a large following
4. Relationships should be your priority: It’s easy to put up a social media page, but if you don’t nurture the relationships that come in through those pages, your efforts will be futile. Companies today should be responsive on all social media channels, at the very least; but if you have mastered how to stimulate interest by having discussions online or even saying hello to some followers, this will go a long way. These online relationships will help you create authentic connections that will make your brand likeable while increasing credibility.