When you first start working with AdWords, there are many things that need to be taken into consideration.
Carefully thinking your AdWords strategy out will save you from making costly mistakes down the line. Likewise, starting on the right foot will improve the chances that your target audience will have an easier time finding you on search engines from the get-go. Here are some useful tips to remember:
Take advantage of location-based modifiers
Location-based bid modifiers are a great way to refine your PPC campaign, as opposed to focusing only on areas where your product is sold. Look at which areas are generating the most sales, then revisit your targeted location settings to create a positive bid adjustment that applies to all top-performing locations.
Use negative keywords
Make the most out of the keyword search terms report because this will be your best friend when it comes to AdWords. You should make it a regular habit to analyze these reports constantly to see what prompts your ads and what doesn’t. This will help you identify negative keywords, which should also be added to your weekly campaigns. Using negative keywords will help you make sure that your ad doesn’t appear for a specific word, and it also prevents ads from being triggered during irrelevant searches. Not only will this improve your quality score, it will also decrease the cost per click and help you save money that would otherwise go to wasted clicks.
Whenever possible, use an accelerated delivery method
The “Accelerated Delivery” method option, especially if you monitor your AdWords account everyday. Without this option, your account is set on “Standard Delivery,” which says a lot about trusting Google to decide the best time to show your ads. Do you really trust Google that much? If you aren’t sure, then trying it out with the Accelerated Delivery option will let you test and analyze to see if the results are worth it. This option will only show your ads until your daily budget has already been reached. You’ll have to tweak your bids and budget to allow the campaign to run for the entire day. You’ll probably see better returns once the campaign has been optimized properly, and managed on a daily basis.
Try to refine your AdWords campaigns with these three tips that beginners will find useful. Let us know which strategy was your favorite!