Small business owners often assume that social media marketing is too much work. They would rather focus on growing and expanding their business than post articles and pictures on social websites. However, by doing so they are missing out on the most effective and successful strategy to give a boost to their business. Owing to the profusely social media savvy consumer market, every business, whether big or small, needs to jump on the social media bandwagon if it wants to have a competitive advantage.
1) Find Your Customers
With a plethora of social media platforms available, it can be intimidating to decide which is the best for your business. Before you randomly start tweeting on Twitter or posting pictures on Instagram, do some research to find out which social media platform your target market is more likely to use.
This can also depend on the type of business you own. While Facebook is the kind of social media platform used by everybody from teens to grandmas, others like Twitter, Instagram, Pinterest, LinkedIn, Google+ have relatively a specific user demographic. Hence, focus your social media marketing efforts dominantly on platforms that promise growth and can be conveniently handled.
2) Get Personal
Users are more willing and comfortable interacting with a human than a business page. And since their feedback is critical, you must ensure that you read whatever they have to say about your business and respond in a friendly manner. If they appreciate your product or service, thank them generously and ask them buy or visit again. If they criticize any aspect of your business, respond professionally by apologizing and making sure you take the complaint seriously. If they have a query, make sure the question is answered promptly and satisfactorily.
3) Keep It Updated
So you have joined one or more social media network platforms, written a compelling profile and put up your brand logo? That’s a great start, but it’s just the start. Social media users are thirsty for new content. They want to know what’s going on and what they can expect from you, on a regular basis. Therefore, it is imperative that you keep the juice in your social media platform up and running with fresh and interesting content. Need help with this? Contact us today!
Whether you are posting relevant articles, informing customers about new promotions and deals, running a contest, exciting them with a new product launch or taking them behind the scenes of your business, make sure that visitors to your social media platform have something new to read or see at least twice or thrice a day.
Now that you know how to kick-start your social media marketing campaign, roll up your sleeves and get on with it. You will definitely notice a boost in your followers, customers and buyers!