Contrary to popular belief, Facebook is not just a consumer-based platform. With over one million active users, Facebook is unquestionably the most powerful social media-networking platform on the planet. It has the potential to boost brand awareness and increase reach, just with a few clicks and taps. Therefore, Facebook marketing should be one of the top most priorities for any business. If you own a business without a Facebook page, you are doing a disservice to your business and your target market.

But it’s never too late. If you have little knowledge about Facebook marketing, the following tips will help you get accustomed with the world’s largest social media network.

Make a Good Impression

Facebook pages for businesses are just like Facebook profiles for consumers. It is free and relatively easy to set up a Facebook page, but you have to make sure you use the opportunity to its full potential.

Since the Facebook page will be the first impression that users get of your business on the social platform, it should be a good and long lasting one. Features like the name of your page, profile picture, cover picture, and ‘About’ description should be very clear and compelling. An added advantage would be to give your business email address or phone number, and even a map location if you have a brick and mortar store.

Use the Wall Carefully

The posts on your Facebook page wall are visible in the news feed of all those who have ‘liked’ your page. So you should be careful about what you post, as people do not like their news feed to be flooded with irrelevant and unnecessary content.

Here are a few ideas of things you can post on your wall:

• Links to external articles that might be useful to your target audience
• Links to external articles related to your business
• Links to your own website
• Announcements of special offers, new product launches, etc.
• Announcements of an upcoming event

Advertise and Sell

Advertising your business on Facebook is not only free, it also reaches a greater audience compared to other mediums like billboards, print ads, TVC, etc. So without spending a dime, you can advertise to a target market in any corner of the world – imagine the business opportunities! To do so you can either post internal Facebook links on your wall, or links to your website.

For instance, if you sell gardening products, post an article about the importance of a good lawn mower and slide a link to your webpage that showcases the land mowers you sell.

Amalgamate Your Content

If you already have an active blog, a YouTube channel, or a podcast you can post links to them on your Facebook page to increase your followers and brand awareness. Make use of Social Plugins to share website content quickly and easily.

Facebook has been around for a long time, and it’s not going anywhere. So it is critical that you make Facebook marketing an integral part of your social media marketing strategy.