With the new year comes a new page. Every time you get to throw out that old calendar and put up a new one, a new sense of positivity can be felt. An amazing thing that can be done with this energy is to make business resolutions for your social media marketing to help it now in the new year. With 2019 here, there are some absolute must happens for your social media game.
Planing Your Month and Weeks out Ahead of Time
When you have your own business, there is very little spare time. One of the best time savers is to look at what you want say that month, or maybe create a theme. This helps to keep you less stressed and feel more organized. Your content will reflect this. A good idea is to preplan your weeks posts, for which platforms and on what days.
Pick the Platforms that Make Sense for YOU
There is no point in over extending yourself for exposure. It is far more effective to use 3 or at most 4 platforms that work best for you. If your audience would benefit a lot with video then YouTube makes for a great platform to use, but if your audience only really needs a quick update, Twitter would be a better focus.
Build Strong Engagement
A big thing to remember when you are putting out content is that your audience is made up of real people and should be treated as such. One of the best things a brand can do is build a strong relationship with their audience. This can be done a multitude of ways, such as; doing giveaways, reposting a followers post, or showing real testimonials to name a few.
Keep Your Online Content Fresh
Nothing more attacks a brand’s legitimacy than having an outdated website. If you only take one thing from this post is to make sure your website is up to date with this new year. Archive all the old events, make a post for your new year, have new pictures to colour up your page.
A new year can always kick start goals, and a great head space. With this energy it is the best time to start planning what you want to accomplish or in the very least create a template for the rest of the year to really make your content sing.
If you need help with your social marketing plan for 2019. Contact me today!