Ways to Market Your Small Business for Free Online
Starting a new business is an exciting journey, but it comes with challenges—and marketing is often at the top of that list. How do you stand out when you’re just getting started? How do you attract customers without a big marketing budget? These questions weigh on every entrepreneur’s mind. The good news? You don’t need [...]What Can You Do With Social Media?
What can you do on a social network? You can connect with people- a lot of people, share your photos, tell jokes, post your thoughts on just about anything and see what our friends and favourite businesses up to. Some of the most common mediums are Reddit, Pinterest, Instagram, Twitter, Google+ and Facebook being the biggest [...]Should You be Using Google Business Profile Your Business?
If you’re a business owner, you’ve probably heard about Google Business Profile (formerly known as Google My Business). But is it worth your time? The short answer is a resounding yes. Whether you run a local coffee shop, an online boutique, or a professional service, having an optimized Google Business Profile is one of the [...]3 Ways A Social Media Marketing Manager Can Benefit Your Business
Social media is the most effective and powerful tool for businesses of all sizes and industries. Without a carefully planned social media presence, you’re losing business to your competitor. Even traditional businesses have to learn to embrace social media to stay relevant.However, managing social media requires full-time engagement. Not all entrepreneurs have the time to [...]How Can I Manage My Social Media?
There are several ways you can manage your social media profiles for your blog or business website. An important thing you must do is always respond to those who leave questions and comments on your social media page because this lets them know that you’re interested in their opinions and that you want to please them […]
How Often Should You Post Social Media Updates?
There are countless opinions about the ideal frequency for social media updates. The truth is, it depends on the size of your business, the industry you’re in, and the competition you face. For businesses in Ottawa, working with an SEO company can help you analyze your web presence and determine a posting schedule that suits [...]Why Your Website Needs to be on Google
Laptops, smart phones, tablets, all once thought of to be luxuries, are now the norm. We are plugged in and making our life easier. So is your website showing up as we daily search for all things needed? Are you getting left behind in growing your business in this reality of life? Here is why [...]When You Need to Hire a Social Media Manager
Managing social media might seem straightforward at first, but maintaining a strong online presence requires time, creativity, and expertise. If you’re unsure whether hiring a social media manager is the right move, here are three important questions to help guide your decision: Are you unsure of what to post on your social media accounts? Do […]
Google Phases Out Business Profile Websites: What It Means for Your Business
Google Phases Out Business Profile Websites: What It Means for Your Business In a recent announcement, Google has sent ripples across the digital landscape by revealing its decision to discontinue websites created using Google Business Profiles. This news carries significant implications for businesses and individuals who have harnessed this feature to establish a web presence. […]
How Social Media Marketing Brings Traffic To Your Website
Social media is much more than a platform to reach and engage with your audience. It’s also a handy tool for increasing traffic to your website. How exactly does social media marketing drive traffic to your website? Visible Website URL: It might seem obvious, but many companies forget to include their website in their social [...]10 Social Media Marketing Tips for Beginners
Social media marketing is an avenue of marketing that a business cannot ignore. This is becoming one of the main methods of reaching current and potential customers with new products, services or to build a relationship with these customers. However, for those who are just starting in this field, it can be hard to navigate. [...]5 Basic Marketing Strategies for Beginners
In today’s competitive world, it’s more important than ever to ensure that your marketing efforts are focused on the right strategies. Whether your business is big or small, there are certain marketing strategies that should be in place. How you carry them out will depend on your business’s needs and resources, and will also require [...]5 Reasons Why You Need A Social Media Manager For Your Small Business
Small businesses can benefit greatly from hiring a social media manager. Many small businesses tend to underestimate the importance of a social media manager in their organization, which means that you’ll be missing out on important search engine optimization (SEO) opportunities that can boost the growth of your business. Here are the top 5 reasons [...]Top Social Media Trends
With over 4.8 billion social media users worldwide (and growing), staying on top of social media trends is no longer optional—it’s essential for business success. To thrive in the fast-paced digital landscape, businesses must focus on emerging strategies that deliver real results. At Profit Parrot, we’ve compiled the most impactful trends for 2024-2025 to help [...]