Today, social media is an important part of our everyday lives. From entertainment to business, and from personal relationships to interacting with our favourite celebrities, sports personalities, and politicians, social media has emerged as an important form of communication that we simply cannot live without. Many social media platforms are now very well established and the future looks bright for most of them when it comes to marketing your business online.
In order to give you a better understanding of the position of social media has in general and the various social media platforms in 2016, we have compiled a list of 5 crazy social media statistics for 2016. These statistics will be helpful for you in making your future marketing decisions and deciding on things like; which social media platform to use for building your own personal network as well as your business network.
31% of the Worlds Population Uses Social Media
Out of 7.395 Billion people that inhabit this planet, about 2.307 Billion people use some type of social media platform. This accounts for a total of 31% of the worlds population. In comparison, the total mobile phone users in the world are 3.790 Billion. And about 1.968 Billion people use social media from their mobile device.
Social Media Users are Growing by 10% Every Year
The growth in the usage of social media platforms is quite impressive. The year by year growth in the social media users is up 10%. This growth is even more impressive when it comes to mobile social media users. The number of active mobile social users is growing by 17% annually.
Facebook is the Leading Social Media Network with over 1,590 Million Active Users
Not only does Facebook lead the social media networks when it comes to most active users, it also owns WhatsApp which is second biggest social media network with 1,000 million active users. Facebook Messenger has 900 million active users. QQ, WeChat, QZone, Tumblr, Instagram, and Twitter have 853, 697, 640, 555, 400 and 320 million active users respectively.
On Average, Americans Spend 1.7 Hours on Social Media Daily
Social media users in the US spend 1.7 hours on average every day on some social media network. In comparison, users in the Philippines spend 3.7 hours daily which is the highest in the world. Users in Brazil, Mexico, Saudi Arabia, Turkey, UK, China, Canada and Japan spend 3.3, 3.2, 2.9, 2.5, 1.5, 1.5, 1.4 and 0.3 hours daily on average.
Facebook is the Most Engaging Social nNetwork, Followed by Snapchat
When it comes to engagement, Facebook is by far the most engaging network with an average user spending more than 1,000 minutes on the platform each month. Snapchat takes the number two spot with an average user spending more than 300 minutes every month on the platform. Instagram is the 3rd most engaging network and Tumblr is the 4th most engaging network.