An impeccably designed website with user-friendly navigation and easy-to-follow functionalities is paramount to gearing content and campaigns towards conversions. Not only should your website should look appealing but it should also make it easy for users to reach the information they need with a minimum amount of clicks. While having a homepage is an excellent way to showcase everything that a business offers, a dedicated landing page works best with PPC advertising campaigns.
PPC (pay per click) advertising involves paying a publisher like Google every time a user clicks on your ad after the relevant keyword search. When you are buying traffic to your website, redirecting the visitors to a cluttered homepage with an overwhelming amount of content is a waste of money. Here are the reasons why you should have targeted landing pages for PPC campaigns.
Landing Pages Improve Conversion Rates
Search engine advertising is focused on conversions rather than brand awareness. A user who visits a landing page after searching for a keyword only wants to see the information they were looking for. An independent landing page featuring the marketing copy of a specific offer and call-to-action with usually no options to navigate, will not overload that user with irrelevant information. It will force the right audience to take action and make your PPC campaign realize its full potential by resulting in improved conversions and lead generation.
Landing Pages Enhance Your Quality Score
The Quality Score of your landing page is determined by the relevant keywords and the use of words that match the message in your ad. A high Quality Score can get you lower prices on CPC and better ad positioning in the search results. Hence, a dedicated landing page is the best way to improve your overall Quality Score and make the most out of your ad campaign. Don’t forget to incorporate relevant keywords, ad messages that convey the benefits of your products and services being promoted, and call-to-action buttons. Keep your landing page simple, streamlined and de-cluttered for a higher likelihood of conversions. If you need help building your landing page. Contact our team today.
Landing Pages Provide Valuable Data
In addition to providing global reach, digital marketing offers the ability to generate valuable data, metrics and statistics that can help monitor the performance of the campaign and map out the next step. Landing pages with integrated analytics will help you see how effective your campaign was and what can be done to make it more successful.
When a visitor is redirected to the exact page with the relevant information they were looking for, it doesn’t only allow for better customer experience but also higher conversions; thus, reiterating the importance of dedicated landing pages for PPC campaigns.
If you need help building your landing page. Contact our team today.