Back in the days, if you wanted your brand to get recognized in the market, it meant renting a billboard or getting your ad published in a newspaper. But now, due to technological advancements, search engines have become the go-to source for information. Individuals, companies and large organizations have been seeking ways to fight and claw their way to the top of the search results to make themselves heard. If you are a contracting business with a website that does not use SEO, you might be losing a lot of potential clients.
What is SEO?
Google is a huge platform and it uses algorithms to choose which website is relevant and which is not. Search Engine Optimization or SEO is a technique which involves using keywords to get to the top of the Google search results. The higher you rank the more exposure your brand gets which means tons of new customers.
Benefits of SEO
If you have a business website and you are not using SEO techniques already, here are some of the reasons why you should optimize your site immediately.
- SEO, due to the exposure it offers, is a primary source of attracting potential clients
- The authority SEO provides, results in higher conversion rate
- Higher ranking pages gain brand credibility and the trust of people
- SEO helps a brand get recognition in its specific industry
- It takes you ahead of all of your competitors
4 SEO Tips To Rank Faster
Now that you are aware of the advantages of SEO, you might be wondering how you can get those benefits. These tips will help your website to climb up the Google ladder.
- Find The Right Keywords: You can use several free keyword tools to know which keywords are best for your specific niche and industry. “Keyword Everywhere” is one of those free tools which lets you analyze the statistics of unlimited keywords. (If you need help with keyword research, we can provide this service)
- Research Your Competition: Find out what people in your industry are doing and publish similar but better content.
- Optimize Visible & Invisible Content: Use the chosen keyword in the article or blog you are publishing on your website. Now, everything other than the visible content is invisible content or meta content. This means you have to use the right keyword in the meta description and meta title of the content too.
- Optimize Media File Names: All of the photos, videos, and audios you upload on your website should be named using the right keyword. Do NOT upload files with names like “image.003453.jpg”.
Knowledge is power. Now that you have all the basic information about SEO, use it wisely and do not overuse keywords because it does more harm than good.