Instagram has become a massive force in the social media market in the last 2-3 years so here are the best ways to use Instagram for your business. Instagram currently has a massive following and usage rate, far more than Google+, or even Facebook. Through all of this, it should also be known that Instagram started out as a simple photo site that allowed people to share images with each other.
Studies have shown that almost 13% of the world’s Internet users have at least 1 account with the beloved Instagram, and use it actively.
On Instagram, when sharing a photo, you are allowed to add #hashtags to it, which are structured the same as how hashtags was just shown. You should add hashtags that are focused on the audience who you are trying to show your business to, as you will draw more of that traffic to your picture with hashtags like that (for example, if you’re selling octopus scarves, you’d write #octopusscarves or something similar).
Free Online APPS to help with #Hashtags
If you’re not feeling creative or are stuck on what hashtag to use for your images, Iconosquare and Websta are two very popular free online applications that help you find the most popular hashtags pertaining your business. So, again, if you typed in “octopus scarves”, you’d get the top results of hashtags using the same or similar phrasing (of which there’d likely be none for this particular example).
One very beneficial aspect of Iconosquare is that it also has a neat tool that can also tell you what would be the very best times for you to post your photo. Experimenting with this concept and finding out what would be the best times for you to show your image to the hungry Internet will be a huge benefit to you and your business in the long run.
If you have a business that is a popular idea, and you have a large number of competitors, the idea would be to find the competitors on Instagram and try to convert their followers. One of the biggest things you’ll want to do is try to talk to everyone as if your product is unlike anything they’ve ever seen, and this is why it is a step above the competition’s product (example: “Hi! I am selling BrandName margarine, and I want to tell you why it’s so much better than NameBrand margarine!” In so many words, you have to appeal to your client base).
Instagram is where it’s at, and it should be where you’re at, too! Need help? Just ask!
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