If the present is any indicator, the Web will continue to be the way of the future. In 2020, online retailers saw a significant rise in online sales due to COVID-19. Whether you are an online retailer, local business, or blogger, having a basic understanding of online marketing practices is essential.

You have most likely heard of the term SEO (Search Engine Optimization). The basic principles of SEO are simple and easy to grasp. But to rank higher in searches, seo trends 2021 ottawa seo companyyou have to keep up with the current trends.

To help you achieve you

If the present is any indicator, the World Wide Web will continue to be the way of the future. In 2020, online retailers experienced a significant surge in online sales due to the unprecedented effects of the Covid-19 pandemic. Whether you are an online retailer, a local business owner, or a blogger, having a fundamental understanding of online marketing practices is not just beneficial but essential for your success in the digital realm.

You have most likely heard of the term SEO (Search Engine Optimization). At its core, SEO involves optimizing your website to rank higher in search engine results pages (SERPs). The basic principles of SEO are relatively simple and easy to grasp. However, to stay ahead of the competition and consistently rank higher, you must keep up with the ever-evolving SEO landscape.

To help you achieve your business goals in 2024, we will explore the top SEO trends that are shaping the digital landscape. This post will delve into these trends, providing insights and strategies to thrive in an increasingly competitive online environment.

1. Mobile Device Friendly Websites:

The future of online browsing is undeniably mobile. As of 2021, data shows that mobile devices account for approximately 57% of all web traffic worldwide. This trend is only expected to grow, with predictions indicating that by 2025, a staggering 73% of web users will access websites via mobile devices. To cater to this audience effectively, optimizing your website for mobile devices is paramount.

Google recognized the significance of mobile browsing and introduced mobile-first indexing in 2019. This means that Google prioritizes and ranks higher those web pages that perform well on mobile devices. To ensure that your website is mobile device friendly, consider the following steps:

  • Mobile-Friendly Test: Google offers a free tool that can assess whether your site is mobile-friendly. Use this tool to identify and address any issues that may hinder the mobile user experience.
  • Crawlability: It’s essential for search engines to crawl your site effectively. Ensure that your website does not include a “disallow directive” that could prevent search engine bots from accessing and indexing your content.

Optimizing for mobile is not just a trend but a necessity in the modern digital landscape.

2. Thorough Content:

In the world of SEO, content is king. While the idea of producing short-form content may seem convenient and faster, data and reports have shown that long-form content often outperforms its shorter counterparts when it comes to ranking higher in search engines.

Posts that exceed 3,000 words tend to see a significant increase in traffic and social shares. This is a clear indication that users appreciate comprehensive and in-depth content that provides them with valuable information and answers to their questions.

If you are a business or blogger aiming to educate your readers and establish authority in your niche, consider lengthening your content. Instead of breaking topics into multiple shorter posts, explore the possibility of combining related topics into a single comprehensive post.

Creating content that offers depth and value is not only an SEO trend but also a strategy that enhances user engagement and trust.

3. Landing a Featured Snippet:

Anyone who has used Google in recent years is familiar with featured snippets. These informative snippets appear at the top of the SERPs (Search Engine Results Page) and are presented within a distinctive box. Securing the coveted featured snippet spot has become increasingly crucial in the world of SEO. More and more individuals are relying on featured snippets for quick answers, reducing the need to click on traditional search results.

To capture the featured snippet spot, you need to focus on your queries and keywords. Returning to the basics of SEO practices is a fantastic way to achieve this goal. Here are some steps to help you secure featured snippets:

  • Identify Questions: Featured snippets often appear for question-based queries. Identify common questions in your niche and create content that directly answers them.
  • Structured Data: Implement structured data markup on your website to provide clear and organized information that search engines can use for featured snippets.
  • High-Quality Content: Ensure that your content is well-structured, informative, and concise. Use bullet points, lists, and tables to present information clearly.

Securing the featured snippet spot can significantly enhance your visibility and drive more organic traffic to your website.

4. Voice Searching:

The adoption of smart speakers and voice-activated devices is on the rise. According to Statista, approximately 28 percent of U.S. households owned at least one smart speaker in 2018, and this share is projected to reach around 75 percent by 2025. This trend has significant implications for SEO.

Voice search differs from traditional text-based search in how users phrase their queries. When optimizing your website for voice search, consider the following:

  • Conversational Keywords: Users tend to phrase voice queries in a conversational manner. Optimize your content for conversational keywords and long-tail phrases.
  • Local SEO: Many voice searches are location-based. Ensure that your local SEO efforts are robust to capture local voice search traffic.
  • Featured Snippets: Voice assistants often read featured snippets as answers to user queries. Optimizing for featured snippets can increase your chances of appearing in voice search results.

As voice search continues to grow in popularity, adapting your SEO strategy to accommodate this trend can give you a significant advantage in reaching voice search users.

In conclusion, 2024 is poised to be an exciting and dynamic year for SEO. Mobile optimization, in-depth content, featured snippets, and voice search are just a few of the trends that will shape the SEO landscape. Embracing these trends and staying updated with the latest SEO practices can make 2024 your most profitable year yet in the World Wide Web.

If you require professional assistance with your SEO services in 2024, please don’t hesitate to contact us today! We are here to help you navigate the evolving digital landscape and achieve your online business goals.

Lark Begin
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Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.