Do you have a website that isn’t  ranking well in the search engines? Here are some must know tips to help you out. First of all, don’t get frustrated! There are ways to save your website and bring it back from the dead. Read below to find out how to make your site get ranked and recover from SERP death (search engine results page).

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First of all, if you’ve been doing anything that goes against Googles guidelines then perhaps you have experienced a google penalty. There are no shortcuts or magic formulas. Don’t fall for auto submission sites, secret systems or scammy software, these will get you banned and the road to recovery is long.

Even if you don’t know what went wrong you should build an action plan and a list of ‘to do’ items.

1) Is your site looking fresh?

ottawa seo companyFeel free to change the theme and colours.  You don’t have to change everything but subtle changes will  sometimes effect your ranking. Change the font or layout and make it look simple. Try not to have more than one sidebars or two columns. Don’t have an overcrowded site full of ads and unrelated banners. Keep it clean.

2) Give your site fresh content

Set an alarm for reminding you to do something for your website. Remind yourself to a) write a new blog post and social bookmark it or b) submit new pictures to your gallery and share them on your social media sites.  Stay motivated and find passion with your writing. If you set an alarm to give your site fresh content then you will start to get into the habit of writing more and be able to keep an open mind for other things to write about.ottawa seo company

Feel free to also go back to some of your older blog posts and refresh the content to look newer. Check your links to make sure they still work and add in a new call to action that matches the new look of your site.

3) Look at google webmaster tools

Looking at your webmaster tools will help you determine what went wrong. If it’s technical, you will be able to find it here.

4) Look at your analytics

Your analytics account will show you your bounce rate and the average time a user spends on your site. If the time spent on your site is under 1 minute then perhaps you will want to figure out why this is happening. High bounce and exit rates will give your site a bad ranking. Think of ways to keep your visitors on your site for a longer period of time.

5) Lack of content or lack of frequency of content

ottawa seo companyConsistently write content. Once or twice per week would be a good place to start. Create a schedule for fresh content and be consistent so your readers know they can depend on your site for fresh and new content.

6) Competitors ranking better because of more content

Ranking can be extremely competitive. If you can’t keep up with the content that your competition is posting then perhaps you should hire a digital marketing agency that can help you.You could also try ranking for less competitive keywords. Another method to rank better than your competition in some areas is to do what they are not doing. If they have no YouTube videos, then that would be an excellent place to start.

Last Thoughts: 

Make sure your money page or call to action page is as close to perfect as it can be. When you build your action or ‘money page’ don’t rush! Make sure you have a clear plan and timeline written down. Try to get someone else’s opinion of how to improve it. If you try to rush or cram then the quality won’t be as good. Bad quality = not %110 percent, there is no magic formula, there’s no easy button, it will take work and time.

If these are things that you do not have time to do then hiring a marketing agency that can help would be a great investment. Our team can guide you through the process and even do all of the work for you. Contact us today to get your site ranked quickly.
Profit Parrot Marketing and SEO Company

Address: 551 Osgoode Main Street Ottawa, #292, Ottawa, ON K0A 2W0
Phone: (613) 706-0057

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.