While most businesses believe that content marketing is an important and one of the major elements of advertising and marketing, they almost always make some mistakes. Developing content and effectively promoting it is quite expensive, so if you are doing it wrong, you are actually losing a lot. Let’s take a look at the 5 Most Common Content Marketing Mistakes to Avoid.
Not Writing What Your Readers Want To Read
More often than not, we tend to create content that leans towards what we want to say instead of what the readers want to read. For instance, let’s suppose you are a company in the health sector. You might want to write a lot about your company, brand, your initiatives etc. Maybe, your readers just want to read about how to lose weight, stay healthy, etc. It is always better to write content that your readers would be happy with and they find beneficial.
Before you start off with creating content, understand what your website visitors need. You can do this by asking for feedback, taking a survey, monitoring social media, and checking out your competitor’s strategy. Not only this, the content itself should be interesting, appealing, and most importantly, informative.
Inconsistent Posting Frequency
Sometimes, you might post three to four posts in a day and not a thing all week long. Readers generally like to expect something new every time they visit your website or blog. Indulge them. Instead of posting those four pieces at one, even them out to last throughout the week. Keeping a content calendar is a very good idea so that you don’t forget to post. With this, you will also be able to monitor your content output and ROI more effectively.
Failing to Measure your Statistics
Analyzing statistics is something that is considered boring by most. However, this is one of the first things you should do. It is critical that you are aware of your bounce rate, click through rate and the average time visitors spend on your site. While it may sound like you need technical knowledge, there are many tools out there that will make this easier. Understanding and monitoring your statistics will assist you and your team in optimizing your content, increasing brand loyalty and customer attraction.
No Effective Content Promotion Ideas
This is a mistake that both professionals and rookies make. While social media is at its peak right now, not a lot of marketers know the best way to use it to their advantage. When you are in the planning phase, you should lay out multiple strategies in place and go over their pros and cons. Choose one that works out to be the best. It would also be useful if you hire a person who’s an expert in this. (hint hint, like us!)
Don’t try to do everything yourself. You might be the one in charge and the boss, but you need people who are experts in this field. Hire professional social media managers and content managers who know how to manage different platforms extremely well. Just as you would like a reputed and experienced builder to build your home, hire the best manager to handle your content marketing needs.