How Can Search Engine Optimization Benefit My Business_

The phrase “Time is money” couldn’t be more appropriate when it comes to a growing business that is seeking to increase its customers. Search Engine Optimization (SEO) can help you do just that. We are living in an age where we are more connected than ever, and SEO can help you improve that connection with potential clients who are searching for your product, service, or information. And it’s a lot easier than it sounds!

What is SEO?

Billions of searches are performed on search engines like Google daily. These search engines use popular keywords that frequently appear within website content. The search engines scour the internet for these keywords and related content and provide the very best matches for the searcher’s desires.

Why Should I Be Using It?

By ensuring that your website is optimized for searching, you will get more visibility. And visibility means money, baby. SEO helps you boost the amount of traffic to your website by appearing at the top of the list of results on a search engine. Naturally, people want their answers fast, and the first link is almost always the one that they choose. Your goal is to rank number 1.

How Do I Use It?

Because Google and other search engines use keywords to retrieve relevant results, you’ll need to reflect on and then research exactly which keywords you want to use to make your website successful. These days, when you can search just about everything on the internet, your choice of keywords can make or break your success.

ottawa seo company search engine optimizationOnce you’ve decided which keywords you want to use, you’ll then want to integrate these carefully into your site, which will result in bringing future customers right to you. Let these SEO keywords be your foundation as you build your content around them, creating your masterpiece.

Feel like you’re not creative enough to think of keywords? Well, you can google these too! Some websites can serve as tools to search for different and valuable words to incorporate. This will help the process feel less tedious if you are new to this.

For example, if I were creating a webpage about vitamins, I would want to incorporate keywords such as vitamins (obviously), fitness, health, nutrition, etc. It really is as easy as that! The more SEO words you use on your page, the more your site will be offered in the “results” page, and the more you improve your site’s performance.

Where Do I Use Them?

For best results, try using your keywords in the following places:

  • -In the website’s title
  • -In the website’s URL
  • -All throughout the body of the main text
  • -In image texts

Where Can I Learn More?

We hope you found this article helpful. For more information on how Search Engine Optimization can benefit your business, please check out our other posts. Thanks for stopping by, and be sure to check back soon for more articles on how to better your business!


Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.