There are so many contracting companies out there as well as freelancers. One of the best ways to beat your competition, and to find new customers is online. Even if you have the best local reputation, you still need to be found online. Here are simple SEO tips for contractors to help your site be more search engine friendly.
#1 Know Your Keywords
It’s incredibly important to know what people are searching for before you starting putting yourself out there. Nothing is less effective then using the wrong bait for the wrong fish. So first things first, look into what other contractors are using, and search online for what works best for your business and area. Using these keywords in your website as well as for your AdWords, will help you get further reach.
#2 Make Sure to Have Local Map Citations!!!
Google and other search engines favour sites that have maps embedded in them. It proves that you are relevant to the keyword searched, and provides more authenticity. This is also an added benefit for your customers to know where you are. This is actual a simple process and it makes it easier for you to be visible on the first page of Google.
3# Name Your Images
When you upload an image to your website, the name of that image matters. For example; if the image is named image0991.jpeg, google will index it as such. Before you upload any image, it’s highly recommended to change its name to something with a keyword and/or your company name and location in it. This will be a easy way to help boost your SEO efforts.
4# Use Multiple Platforms
Google often crawls your site to see how much authority your website has. A great way to catch google’s eye is to have multiple links that mention your business. For example your Instagram and Facebook account. Each post on your social media is like its own mini website that Google will comb though. With that in mind, mentioning your business on other platforms like social bookmarking or article sites will help you as well.
Growing your business has a lot to do with the online world now, and has for a long time. So utilize SEO to get in front of the right prospects. With these 4 tips, you will be able to stand out a little more, and get hired from the people you want to hire you, and to stay ahead of your competition.
If you need help with your SEO tactics for your local contracting company, please contact me today. My plans start at $350/month.