4 Simple SEO Tips for Contractors (1)

There are so many contracting companies out there, as well as freelancers. One of the best ways to beat your competition and find new customers is online. Even if you have the best local reputation, you still need to be found online. Here are simple SEO tips for contractors to help your site be more search engine friendly.

#1 Know Your Keywords

It’s incredibly important to know what people are searching for before you start putting yourself out there. Nothing is less effective than using the wrong bait for the wrong fish. So, first things first, look into what other contractors are using and search online for what works best for your business and area. Using these keywords in your website as well as for your AdWords, will help you get further reach.

#2 Make Sure to Have Local Map Citations!!!

Google and other search engines favour sites that have maps embedded in them. It proves that you are relevant to the keyword searched and provides more authenticity. This is also an added benefit for your customers to know where you are. This is a simple process, making it easier for you to be visible on the first page of Google.

3# Name Your Images

When you upload an image to your website, the name of that image matters. For example, if the image is named image0991.jpeg, google will index it as such. Before you upload any image, it’s highly recommended to change its name to something with a keyword and/or your company name and location in it. For example, if you are a foundation repair business, write specific keywords related to the foundation and the picture context. This will be an easy way to help boost your SEO efforts.

4# Use Multiple Platforms

Google often crawls your site to see how much authority your website has. A great way to catch Google’s eye is to have multiple links that mention your business. For example, your Instagram and Facebook accounts. Each post on your social media is like its own mini-website that Google will comb through. With that in mind, mentioning your business on other platforms like social bookmarking or article sites will help you as well.

Growing your business has a lot to do with the online world now and has for a long time. So, utilize SEO to get in front of the right prospects. With these 4 tips, you will be able to stand out a little more get hired by the people you want to hire you, and stay ahead of your competition.

If you need help with your SEO tactics for your local contracting company, please contact us today. Get a free game plan!

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.