All of your hard work has come together. Your website is finally finished. Whether you’ve invested large sums of money, or completed everything yourself, this is an important milestone. But the work is not over yet. Yes, you’ve completed the website, but now it’s time to market the website.

One of the best, and most natural ways to increase the website traffic is utilizing search engine optimization. It may take time to learn how to effectively use search engine optimization tactics. During this time, you can measure the results of SEO, by measuring key performance indicators.

What Are Key Performance Indicators?

Key performance indicators are measurements used to track success. In this case, you are tracking the success of your search engine optimization efforts. You can select the KPI’s used to measure SEO success. In fact, this is the first step in measuring KPI’s for SEO.

Selecting and Measuring KPI’s

Before measuring the KPI’s, you have to determine what the indicators are. There are five potential key performance indicators. These indicators can be used to measure and determine the amount of traffic your website is generating. This traffic will be due to your use of SEO.

Growth of Organic Traffic

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Organic traffic is measured by counting the number of visits directed by a search engine. These sessions, or visits to a website, includes the actions taken by the visitor and the time of exit. Sessions vary in length.

This key performance indicator is the best way to measure search engine optimization. A growth in organic traffic indicates a greater number of visitors being directed to your website through search engines. Naturally, you can assume that this means you are ranking higher in the search engine’s results. Therefore, your search engine optimization techniques are working effectively.

Increasing Keyword Rankings

A website’s keyword rankings represent where the keyword ranks in the search engine results. You can utilize various free resources online to determine these rankings. Improving your keyword rankings will allow your website to rank higher in search engine results. This will direct more traffic to your website.

Because the ranking of your website’s keywords determines your website’s ranking in search engine results, this key performance indicator affects every other indicator on this list. Better keyword rankings, increases organic traffic, increases leads and increases sales.

Increase in Leads

Once you’ve increased the traffic to your website, you can increase the number of sales leads. These leads directly correlate to the number of sales you earn from your website. As your keywords rank higher the amount of traffic to your website increases. As the amount of traffic to your website increases, the number of sales leads increases.

An increase in sales leads works as a key performance indicator because it is directly related to the amount of traffic on your website. A greater amount of traffic means that your website is ranking higher, thus proving that your search engine optimization techniques are working. If you need help with putting an SEO plan in place, contact us today!

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.