It is incredibly important that businesses understand the potential benefits that come with having a strong online presence. There are a huge number of consumers who now take to the internet for their shopping and so capitalizing on this increased footfall is absolutely vital. So, how do you make yourself more visible online? One of the most effective methods is creating content that centers around search engine optimization (also known as SEO).
SEO is a specialized form of writing content that is effective for boosting the amount of traffic that visits a website via search engines such as Bing and Google. Writers will create content that uses keywords specific to that business and, in doing so, will ensure that the business is ranking for said keywords.
Should You Hire an SEO Writer?
Given this is such an important part of a lot of businesses, some organizations will hire individuals whose role centers around creating such content. This article will discuss the qualities that a good SEO writer should have, so if your business is doing the same thing, you will know what to look out for in potential candidates. That being said, this hiring process can be hard, so it might be best for you to utilize recruiting enablement software or recruitment solutions that make coming across this top talent a lot easier. But, without further ado, here are the qualities of a good SEO writer.
- They Understand Grammar, Structure, and Spelling
A good SEO writer should be able to get you clicks, that’s a given, but the content you offer also needs to provide the reader with genuine information so that they are more likely to engage with your business upon reading. In addition, you will not be viewed as a reputable business if your content is laced with a variety of spelling errors, so your content writer needs to be up to date on their grammar, structure, and spelling. Not only that, but the spelling could affect your ranking as well, as Google considers the quality of the piece before choosing where it should rank, and the writer could also spell the keyword you are trying to rank for wrong, rendering the whole exercise useless.
- They Will Be Able to Work with SEO Experts
In an ideal world, your SEO writer is going to be able to communicate effectively with your SEO expert so that they can work together and ensure the content being created aligns with the goals of the company. However, the results won’t be as good if the two operate independently of one another, so teamwork on this front is crucial.
- They Write for People First and Search Engines Second
This again pertains to the fact that the content you are writing should set your business up as a voice of authority, which means it needs to be easily accessible for consumers. Not only that, but Google does not like it when content has been clearly written for SEO reasons, and so those pages do not tend to rank as well.