If you landed here, you are probably a business owner trying to use SEO for your marketing purposes or you are just getting started in finding the right keywords for your client. Well now that you are here, keep reading to get all the valuable information you need. So, let’s dive in and discover how to find the right keywords for your niche.
What is a Niche?
A niche is simply what your business is all about. To understand that better, a niche targets a specialized section of the population to solve a problem, to identify a certain issue, or to provide services in that specific market.
Finding the right niche is an essential factor that determines the success of your business. It helps you to identify your audience, generate innovative solutions, and plan out different marketing strategies. Therefore, it enables you to create high quality and valuable content relevant to your niche, doing so would help you educate your audience about your niche and eventually gain trust from your audience.
Now that you have your niche, how to find the right keywords for your niche is an important question to ask.
Finding the Right Keywords
In order to find the right keywords, the first step is to research the keywords related to your niche. Keyword research is the process of finding and analyzing the search terms that your potential customers are using to look for content in search engines. You can get insights into these actual search terms that can help you form a content strategy and be a part of your actual marketing strategy.
Now that you have your niche and have done some research by yourself, it is time to look into various tools and techniques in finding the right keywords.
Step 1: Brainstorm and make a list of important, relevant topics based on what you know about your niche. You can simply use a notebook or any writing tool on your device.
Step2: Check the value of those listed keywords you on the internet by following the guide below:
- Start with Wikipedia. Wikipedia is usually an overlooked keyword research goldmine. Type in a broad keyword and look for the “contents” section of the page. This section provides subtopics on that keyword and some of the subtopics listed there are amazing keywords as you would not find them anywhere else.
- Google Search. We all know the power of google and it can be stated that sometimes it is impossible to live without google in this modern world. So simply search the keyword on google and then scroll to the bottom of the page. You’ll find a list keywords that are closely related to your search term. These are keyword ideas that google provides you in order to facilitate your search so you can be sure that these keywords are popular. Google is literally telling you.
- Forums are really helpful because people discuss their topics all the time and it like a live support. To find forums where your target audience hangs out is to use the following search strings in Google:
“keyword” + “forum”
“keyword” + “forums”
“keyword” + “board”
When you find the forum related to your topic, you will find that the forum is divided up into sections and sub sections. These sections and subsections are potential keywords that you can consider adding to your list.
Step 3: Now that you have some idea about how to research keywords, there are tools that can help you fasten up the process and give you a better understanding of your keywords for example if the keyword is trending, the amount of clicks a keyword is getting and how that keyword gained popularity over time. You can use any of the following tools to gather meaningful insights.
- The Google Keyword Planner
- Keywords Everywhere
- WordStream Keyword Tool
While some of these tools are free and some come at a cost, you can decide for yourself and use the one that suits your needs.
Step 4: Understanding your keywords is as important. Some keywords are really competitive and harder to rank for so if you are just starting out, the best way to rank at the top is to use long tail keywords.
Because these keywords are less competitive and people these days search for their content using long tail keywords.
Step 5: Now that you have all your proper list of keywords. It’s time to pick the right one. Unfortunately, there are no tools to literally tell you that this is the right keyword, you need to analyze all the factors and then pick the keyword that is best suited for your niche.
Now that seems like a lengthy process, but it is not as difficult and following the right steps would help you find the right keywords for your niche, help you understand your competitors and eventually take you closer to success. And you can always find a professional to help you with this process because the market is getting competitive and even following the right process would not yield proper success unless you have a strategy in place.