how to rank better than your competition

Everyone interested in marketing wants to know if they can be the top dog in their industry and get ranked for any keyword fast on Google. This is possible but there are a few things to consider if you are looking to beat your competition. The brand image of your organization matters, the amount of fresh content matters and the size of your marketing budget matters.

Know What to Expect

If you are a local small town hardware store and are looking to beat Home Depot in the search engines then chances are slim. Huge companies have huge marketing dollars to spend. This doesn’t mean you won’t get ranked in Google, it just means you should know what to expect if you own a small business. If you’re late to the marketing and social media gate then it will take time to grow your image and gain a loyal tribe of followers.

Some of our marketing clients are on page 1 of Google with certain keywords. Using our keyword research techniques we can find the perfect keywords in your industry that will help grow visits on your site. Here’s and example about keyword research: you might not get ranked for “hardware store Ontario” but you might get ranked for Hardware store Ottawa” or “Hardware store kingston.”Using long tail keywords is also a great way to get ranked and gain more traffic and visits to your website. You might be better off getting ranked for 3 lower searched long tail keywords than 1 highly searched keyword.

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Profit Parrot will work with you to come up with the best keywords to use that will get you the most site visits and your website in the search engine. There are many methods that we can use that will help outrank your competition. The marketing plan provided to you will take into account the size of your competitions brand and online presence.

There is room for a lot of competing website on Google and other search engines. If your competition has completely dominated facebook, then we can use Google + or Instagram to become an expert on other forms of media sites.

If your competition isn’t a fan of writing articles or recording videos then we will take that into account and start the marketing plan with fresh quality content in those forms. We can use offers and promotions that will catch the attention of prospects and automatically follow up with them so they will remember your business first.

Every business would like to beat there competition and we will provide you with the best possible options to do so. Ask us for a free consultation today. 

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Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.