how long does seo take ottawa seo company

Among many SEO questions, it is common for a business to wonder how long it takes to get ranked #1 for their keywords. Well this question is one of those controversial subjects among SEO experts because unfortunately, the answer is more complicated than the question itself.

It can be observed that when a business initially starts working on SEO, it gives some results immediately such as better and focused content relevant to the business, but everyone wants to hold a prime spot on page one of major search engines.

How SEO Evolved Over Time

Firstly, it is important to understand how SEO evolved over time because the internet is getting more crowded with more great content every day. It is crucial to analyze the language and syntax of the search terms because people are no longer using a single keyword to search for content, rather their search terms are getting more detailed and specific to their needs, giving rise to long tail keywords. Therefore, focusing on a small group of keywords are no longer as useful either.

Factors Affecting SEO

There are a lot of variables that contribute to the results after SEO work is put into play. They include:

  • Baseline traffic
  • Website design
  • Domain age
  • Meta descriptions and content
  • Geographic location
  • Competition and target market

With all these factors coming into play, generally websites can see results in 3 to 6 months.

Obviously, SEO results grow over time. The traction the website will receive after 6 months of SEO is typically less than what it would be at 12 months’ time.

Is it Possible to Speed up the Process?

how long does seo take ottawa seo companyWhile there are many factors affecting SEO; if a website is new, that means the domain is lacking a history and it would take some more time to build up all that traffic and site authority. For existing websites, the results could be faster as it will be starting off with more authority.

Does my Ranking Really Matter?

Mostly all businesses are concerned with their ranking and wonder when they would show up on the first page of Google, but it is a misunderstanding because it is not a metric that a business should prioritize the most. While a website showing up on the first page of the search engine has its perks but is it really useful if the website is not making any sales?

Well that’s the metric a business should focus on because after all that hard work for months, if the website is not converting, it could be a loss.

As it is now a bit clear that SEO takes time to bring in results, with proper strategy, SEO will bring in most results and that’s where budgeting is important to survive those few months before SEO starts bringing in results.

If you’re interested in learning more about how we can help your site get ranked on page one, please contact us today!

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.