Instagram has become one of the most powerful tools for sharing the visual story of a brand. With over 300 million active users, the app has surpassed Twitter as a social media platform. And why wouldn’t it? With an increasingly visual thirsty audience, Instagram gives brands a golden opportunity to interact with their audience in a more personal and intimate way.
Instagram is not only a great tool to establish brand identity and keep customers updated with latest company news, the app can also be used to share special offers, product launches and behind-the-scenes images with the audience.
There might be 50+ tips and tricks to use Instagram for marketing, but we have extracted the top 3 from the lot so you can get on board quickly and easily.
Hashtags are the driving force of Instagram. They’re one of the main ways of how the audience can find your brand through mobile Instagram searches. There are more than a few ways to use hashtags strategically to drive audience and increase brand awareness.
General Hashtags – By using general hashtags you amplify the chances of being found for your particular products. For example. if you own a fast food chain and you post an image of your mouth-watering burger, include tags such as #burger, #beef, #bbqsauce in the caption.
Brand Specific Hashtags – It is a good strategy to include your brand’s name in some of your hashtags. In fact, if your brand is running a new marketing campaign, you can create a hashtag for that particular campaign to increase promotion and awareness.
Trending Hashtags – Instagram trends spread like wildfire. If you find a trending hashtag that resonates with your brand, use it in your post and it might be seen by thousands of consumers within a few minutes.
Leverage User Generated Content
When consumers are loyal to a brand, they absolutely love to share their experience. One great way to involve them in your marketing campaign is to ask them to share their pictures while using your product and include relevant hashtags. This will not only make them feel valued but also give a boost to your marketing efforts. Furthermore, it gives you a break from having to come up with fresh content twice or thrice a day.
Share Exclusive Deals
Although it’s great to post deals and special offers throughout all social networks, posting Instagram-only offers, contents, deals, and discount codes will give your audience a good reason to connect with your brand specifically on Instagram.
Instagram is a fairly new platform for most brands, but it’s strong potential for consumer engagement makes it an imperative part of their social media marketing strategy. Once you implement these tips to gain an active following, you will realize the power of visual marketing.