Why You Shouldn’t Stop SEO
SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they [...]How to Choose the Right Target Audience for Your Small Business
How to Choose the Right Target Audience for Your Small Business Until you have established your small business, you shouldn’t even think about marketing your products or services. Targeting your audience is a key component to the success of your marketing strategy. Some items seem pretty simple, but others may need a little more thought. The […]
The Best Social Media Scheduling Tools
Before we get into what the best social media scheduling tools are, it is important to be sure you understand what they do in the first place. So, with that said, a social media scheduling tool is, in essence, a website that can help you track, plan for and manage your social media posts. Furthermore, these [...]5 SEO Essentials When Creating Your Website
If you’ve looked into creating a website for your business you’ve undoubtedly heard how essential SEO (Search Engine Optimization) will be to your success. This is because SEO determines where your website ranks on search engine sites. But how do you ensure your website receives the highest SEO ranking possible? The best way is to [...]What is Snapchat and Should I Use It for Marketing My Business?
If you are new with Snapchat, maybe it is time to get familiar with it. We just started using it for sharing funny images with our friends! Snapchat is a mobile photo-messaging application that enables users to create short videos and take photos that remain viewable to recipients for around 2-10 seconds, then the snap will [...]How SEO can Lead to Increased ROI
SEO, or Search Engine Optimization, refers to where your business’ website comes up, when a person enters key terms into a search engine that correspond to your business/product/site; the higher your SEO ranking, the closer your business will appear to the very top of the search engine’s generated list. The reason this is important for [...]The Top Social Media Mistakes You Must Never Make
You’ve dreamed about it for as long as you can remember, and finally you have started your own business. It is going well, but you know that to stay current and grow as a business, you need to employ social media as a marketing tool you know it is a great way to increase your [...]What Does an Ottawa SEO Company Do?
Choosing to work with an Ottawa SEO Company will help you take your business to the next level. If you are struggling with your website and digital marketing online, our team can help you with any website or online marketing problems you would like to solve. Getting your website ranked in Ottawa can be challenging [...]Digital Marketing in Ottawa
Marketing has always been an extremely important aspect of owning your own business. If you aren’t able to reach people and tell them about your product and/or services, how will they know about all the great things you have to offer them? It is important to be able to reach people in order to help [...]The Best Must Have Apps for Your Small Businesses
If you are planning to streamline your business, here are a few must have apps for your small business that you should be using to minimize your time and maximize your ROI. Evernote This is an online application used for taking notes. It was built with intent quite similar to the OneNote service from Microsoft. [...]Top Small Business Online Marketing Tips
As we step into the new year, staying ahead in the ever-evolving digital landscape is more critical than ever. If you’re refining your marketing strategy for the upcoming year, these trends are set to make a significant impact on small businesses. 1) Mobile-First Strategy: A Non-Negotiable Priority Mobile usage continues to dominate, with over 90% […]
Local Ranking Techniques for Small Businesses
Whether you’re running a large enterprise or a small, local business, your ultimate goal is clear: maximize profit and ensure a strong return on investment (ROI). But with so many businesses competing for attention, how do you stand out? The answer lies in visibility. To attract customers and grow your revenue, you need to make [...]3 Hot Social Media Tips for Small Business Marketing
Small business owners often assume that social media marketing is too much work. They would rather focus on growing and expanding their business than post articles and pictures on social websites. However, by doing so they are missing out on the most effective and successful strategy to give a boost to their business. Owing to [...]Facebook Marketing Tips For Dummies
Contrary to popular belief, Facebook is not just a consumer-based platform. With over one million active users, Facebook is unquestionably the most powerful social media-networking platform on the planet. It has the potential to boost brand awareness and increase reach, just with a few clicks and taps. Therefore, Facebook marketing should be one of the […]
