ppc adwords ottawa

PPC which is short for Pay Per Click, is one of the best ways for a small business to have a chance against big companies who dominate the first page of google searches. Being small doesn’t have to be a disadvantage to you though. With these 3 reasons, you’ll be jumping on google right away to give your business the boost it deserves.

What is PPC?

pay per click marketing ottawaNow in case you are a very new business and have not yet heard about what PPC is, it is a small campaign that you invest dollar amounts to push your ad ahead of organic searches through pay per click advertising. When you are on google searching for something, PPC ads are the ones right at the top of the page before anything else. PPC is not limited to google, it can be seen on multiple platforms, like facebook, and instagram. When someone clicks on the ad, they are then shot over to your website or landing page.

1. Standing Above the Corporations

Like previously mentioned the first page of google is crucial, as well as being at the top of someone’s social feed. Bigger companies have stronger SEO built into their websites, and have people all the time tweeting it and making it ever more effective. Being a small business normally it’s hard to find the time and resources to do this. When you implement PPC you have the opportunity to jump ahead.

2. Reaching your Target Audience Effectively

When you use PPC, it will ask you for keywords so that when people search something, you are relevant to whatever they are searching. When you use keywords for example about your city, you are now more available to the people in your city. When used correctly these keywords can help you reach your target market. Which will in turn, create more sales for you.

3. Easy to Maintain

If you decide to use Google Adwords, you have access to a machine that will provide you a score that tells you the effectiveness of your ad. This means there is much less guess work in how to improve future ads, as well as tweak a current ads effectiveness.

Starting and maintaining a small business takes a lot of work, but it can be a whole other job to advertise what you do and how to buy from you. With the use of PPC and a small budget, you can really get a must needed advantage.

If you need help setting up and maintaining your PPC marketing efforts. Please contact me today!

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.