Small business owners often assume that social media marketing is too much work. They would rather focus on growing and expanding their business than post articles and pictures on social…
Are you LinkedIn, Liked, Tweeted, Hashtagged and all those other strange words? Is your business getting left behind in the social media world? Does your business really need to be “plugged-in” to Social Media? In short, the answer is YES.
Being a great company or having a great product is no longer enough. You have to be able to interact with your customers on a personal and real time level. While you are waiting, your competitors are attracting more and more customers. As a small business owner, you can use social media to your advantage. You can target your optimal audience in all corners of the world. Social media allows you to reach customers that before where inaccessible.
Your Audience Defines Your Brand
In the past, the brand has defined the audience, but now, the audience defines the brand. Customers today are far more conscious of the products they use and can afford to be selective. In a recent study OfCom stated “81% of social media users log into websites or apps – including Facebook, Twitter, LinkedIn, Instagram or Tumblr – at least once a day, up from 30% in 2007” That is a HUGE increase for the use of social media. Additionally, “Social media has seen the biggest growth among 35-44 year olds, with 80% of internet users in this age group now on social media”.
Why You Need to Be on Social Media
A website is great, and it is the base camp of your company, but it is often static, where as social media is ever moving. You can interact with your customer base, immediately respond to a problem, and keep up to date in real time.
The Content Factory offered this: “Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy your product.”
People often perceive these social platforms as just social and not advertising. For instance, on Facebook, you can join other similar sites and show off your latest product or post a link to your website. It can be liked, shared and commented on hundreds of times in a matter of seconds. You can find people who are looking for products similar to yours if you follow specific keywords in Twitter. Can you do that with any other advertising method?
Did you realize it is FREE? What other form of advertising is free? Yes, it may be a little time consuming (in some companies a person is assigned to do these tasks…ahem us) but in this ever- changing, ever-moving world of social media you can’t afford to get left behind. If you need help managing your social media campaigns – let us help you out!
Profit Parrot Marketing and SEO Company