Why Social Media is Important for Small Businesses | Ottawa SEO Company Profit Parrot

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Are you LinkedIn, Liked, Tweeted, Hashtagged and all those other strange words? Is your business getting left behind in the social media world? Does your business really need to be “plugged-in” to Social Media? In short, the answer is YES.

Being a great company or having a great product is no longer enough. You have to be able to interact with your customers on a personal and real time level. While you are waiting, your competitors are attracting more and more customers. As a small business owner, you can use social media to your advantage. You can target your optimal audience in all corners of the world. Social media allows you to reach customers that before where inaccessible.ottawa seo company why social media is important for small businesses

Your Audience Defines Your Brand

In the past, the brand has defined the audience, but now, the audience defines the brand. Customers today are far more conscious of the products they use and can afford to be selective. In a recent study OfCom stated “81% of social media users log into websites or apps – including Facebook, Twitter, LinkedIn, Instagram or Tumblr – at least once a day, up from 30% in 2007” That is a HUGE increase for the use of social media. Additionally, “Social media has seen the biggest growth among 35-44 year olds, with 80% of internet users in this age group now on social media”.

Why You Need to Be on Social Media

A website is great, and it is the base camp of your company, but it is often static, where as social media is ever moving. You can interact with your customer base, immediately respond to a problem, and keep up to date in real time.

The Content Factory offered this: “Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy your product.”

People often perceive these social platforms as just social and not advertising. For instance, on Facebook, you can join other similar sites and show off your latest product or post a link to your website. It can be liked, shared and commented on hundreds of times in a matter of seconds. You can find people who are looking for products similar to yours if you follow specific keywords in Twitter. Can you do that with any other advertising method?

Did you realize it is FREE? What other form of advertising is free? Yes, it may be a little time consuming (in some companies a person is assigned to do these tasks…ahem us) but in this ever- changing, ever-moving world of social media you can’t afford to get left behind. If you need help managing your social media campaigns let us help you out!

Profit Parrot Marketing and SEO Company

Address: 551 Osgoode Main Street Ottawa, #292, Ottawa, ON K0A 2W0
Phone: (613) 706-0057

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I Heart Walkies

Lark is extremely helpful, reliable and prompt. Will definitely use her services again! -Andrea, IHeartWalkies 
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Lark is extremely helpful, reliable and prompt. Will definitely use her services again! -Andrea, IHeartWalkies 
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Atrovo

Nice work! Very good understanding of social media!” - Mr. Deniz, Atrovo
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Nice work! Very good understanding of social media!” - Mr. Deniz, Atrovo

Lark is a very professional and easy person to work with and produces great work. - FrogBiscuit
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Lark is a very professional and easy person to work with and produces great work. - FrogBiscuit
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We are excited to announce that we are launching Weekend Collective 3.0! With awesome articles and talent we have become a top 1,000 website. Thank you so much for your contributions to our team! -Mackenzie
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We are excited to announce that we are launching Weekend Collective 3.0! With awesome articles and talent we have become a top 1,000 website. Thank you so much for your contributions to our team! -Mackenzie
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“They have worked on a job for me for several months now and always provides exactly what is asked for, on time and with no fuss at all. I strongly recommend their services! I am eternally grateful to you for helping me move from 0 to almost 4,000 followers in the past...
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“They have worked on a job for me for several months now and always provides exactly what is asked for, on time and with no fuss at all. I strongly recommend their services! I am eternally grateful to you for helping me move from 0 to almost 4,000 followers in the past six months - you have selected some amazing images that have really appealed to 'my crowd'. Thank you so munch for all you have done - and please don't hesitate to send anyone my way if you need a reference for the future; mine will be glowing!"-AdamK, LovetheNightSky  
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Very professional and knowledgeable with the task at hand. Easy to work with and flexible regarding our requirement. Extremely good researcher and communicator, Would recommend anyone that want a reliable writer for your content need. Will be rehired soon. - Victor J. InternetMarketingCentral -  Sundbyberg, Sweden
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Very professional and knowledgeable with the task at hand. Easy to work with and flexible regarding our requirement. Extremely good researcher and communicator, Would recommend anyone that want a reliable writer for your content need. Will be rehired soon. - Victor J. InternetMarketingCentral -  Sundbyberg, Sweden
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I am extremely satisfied. Better than I hoped for, very professional! Thank you. I will re-contact this company when I'm ready for a website or facebook page.”- Lynnette, HomeAgain- Indiana
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I am extremely satisfied. Better than I hoped for, very professional! Thank you. I will re-contact this company when I'm ready for a website or facebook page.”- Lynnette, HomeAgain- Indiana
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“Great article written for my website and completed on time. Very warm, professional and friendly manner in communications. Love the article - thank you - very well written and nice and punchy and very readable" - Julia. A - Venus Unleashed - London, United Kingdom
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“Great article written for my website and completed on time. Very warm, professional and friendly manner in communications. Love the article - thank you - very well written and nice and punchy and very readable" - Julia. A - Venus Unleashed - London, United Kingdom
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Profit Parrot created a new Business Logo and Business Card design for my company. They were quick and delivered a great result. My business partner responded with an immediate "Yes" when I showed her the logo. - Bruce M - Jassco Homes - Alberta
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Profit Parrot created a new Business Logo and Business Card design for my company. They were quick and delivered a great result. My business partner responded with an immediate "Yes" when I showed her the logo. - Bruce M - Jassco Homes - Alberta
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Loved the article! Thank you. Wanted to see what they can come up with minimal guidance, and they've given a well researched article that covers all the common questions regarding the topic. Well done! - Ashraf M - HomeAquaria - United Kingdom
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Loved the article! Thank you. Wanted to see what they can come up with minimal guidance, and they've given a well researched article that covers all the common questions regarding the topic. Well done! - Ashraf M - HomeAquaria - United Kingdom
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As always, Lark did high quality, wonderful work, has a great array of skills, provided great communication, and is a total pleasure to work with! I highly recommend her! H.B
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As always, Lark did high quality, wonderful work, has a great array of skills, provided great communication, and is a total pleasure to work with! I highly recommend her! H.B
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"Your quick turnaround and customer service deserve a great write-up! Lark's professionalism, creativity, and extreme attention to the customer experience stood out for me. I will definitely be using her services again and will refer her as well! Thanks again!" - Dee - The Practical Professional
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"Your quick turnaround and customer service deserve a great write-up! Lark's professionalism, creativity, and extreme attention to the customer experience stood out for me. I will definitely be using her services again and will refer her as well! Thanks again!" - Dee - The Practical Professional
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