Before we get into what the best social media scheduling tools are, it is important to be sure you understand what they do in the first place. So, with that said, a social media scheduling tool is, in essence, a website that can help you track, plan for and manage your social media posts. Furthermore, these tools are important to use regularly because they allow you to optimize your business’s social media presence, which has show to be a successful part in the growth and continuation of the vast majority of enterprises — big and small. So, without further adieu, here are the top three social media marketing tools for 2016.
Buffer is a website which has been dedicated to helping business (large and small), grow their social media presence for over five years now. They offer their clients the ability to schedule posts, customize pictures (using their new Pablo editing feature), upload videos and more and all from the user’s smartphone, tablet or computer. This means Buffer not only works well as a scheduling tool in-and-of itself, it also allows for the flexibility to schedule your posts and work from anywhere.
Hootsuite is a fantastic option not just for scheduling posts, but for managing all of you social media accounts on the whole. This is because Hootsuite allows it’s clients to manage and access all of their social media accounts — including messages — from a single place. No more logging in and out of all your social networking sites to see who has messaged you and know what is going on. With Hootsutie it is all at your fingertips whenever you’d like. Furthermore, Hootsuite also allows you to schedule hundreds of posts at a single time, and suggests possible content to post, meaning you don’t always have to be searching for the next thing.
Later is a site specifically dedicated to the management of your business’s Instagram account. It lets you schedule posts months in advance, ensures you and your team are always on the same page, and even lets you manage and view your photos in a gird. Furthermore, Later allows for bulk uploads which will be stored in your specific profile — unscheduled and un posted — meaning you and your team always have go to images should they be needed. The best part of later however, is that it’s free!