Instagram is a social networking site that uses visual images to capture the attention and interest, creating leads to your small business through little to no cost to yourself. The world of online marketing through the use of social media has opened up to any size business and thus Instagram is a means worth investing

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Having a great website is essential especially if you have a small business that you’d like to grow. A poorly designed website will cause you to lose customers. Website design mistakes happen too often, and they can have a negative impact on your brand. Learn about these top 5 common web design mistakes in order

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Google keeps website owners and webmasters on their toes by launching new algorithms and making changes to the existing ones; and the only way you can stay ahead of the race is to incorporate those into your website as soon as you can. The latest tool in line that site owners can use to up

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We live in a world where the Internet and connected devices have become ubiquitous. People have all the information they need at their fingertips and they want immediate access to it. They also have relatively short attention spans so if you don’t deliver the information quickly, they’ll look elsewhere, even if it takes them more

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SEO is one of the most important parts of your marketing strategy you can implement because it targets search engine users. Most prospective customers will come to your website after they find your link in the search engine results so it’s vital that you gain visibility on all major platforms. A good SEO strategy will include the

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SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they

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If you own your own website then you have undoubtedly already heard of the importance of SEO, or Search Engine Optimization. The higher your SEO ranking, the more likely people will be to see, click on and visit your site. There are lots of different ways in which you can increase your SEO ranking, however, one

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Until you have established your small business, you shouldn’t even think about marketing your products or services. Targeting your audience is a key component to the success of your marketing strategy. Some items seem pretty simple but others may need a little more thought. The better you understand your customer base, the faster your business will

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Marketing is a key component to the success of any business, as it is how people learn about who you are and the services you offer. However, in this modern world, marketing itself is changing. While business still market on TV, in magazines, etc, one of the newest and most effectives ways to market is

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If you’re a business owner, you’ve likely heard about how important social networking can be to your business’ overall success, and Facebook is arguably the most influential and heavily used as far as social networking campaigns go. However, it is not enough to simply update your business’ Facebook account with random posts. Therefore, we’ve put together

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If you’ve looked into creating a website for your business you’ve undoubtedly heard how essential SEO (Search Engine Optimization) will be to your success. This is because SEO determines where your website ranks on search engine sites. But how do you ensure your website receives the highest SEO ranking possible? The best way is to

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If you own a business and live in the 21st century, then you’ve doubtless heard about the Pokemon Go craze as well as the benefits and necessity of using social media for marketing your business. Few enterprises however, offer such a good example of just how effective social media marketing can be, as does the

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Content calendars, at there essence are sharable calendars that show a total overview of content you plan to publish — especially in relation to any blogs, social media and/or digital marketing that you do. They are tools for helping to build and grow your online presence and help to keep you organized. In fact, they can

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If you are new with Snapchat, maybe it is time to get familiar with it. We just started using it for sharing funny images with our friends! Snapchat is a mobile photo-messaging application that enables users to create short videos and take photos that remain viewable to recipients for around 2-10 seconds, then the snap will

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Has your business increased its content marketing efforts? If not, you definitely need to. Content marketing is a vital tool for growing your business. Finely crafted content that an audience finds interesting, relatable and valuable allows the brand to come across as helpful and necessary. This increases the chances of converting those audience members into

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  Over 6.2 billion Google searches are made each day, and this number is rising. Gone are the days where consumers use yellow pages, phone books, or ask their friends for suggestions. People nowadays are using Google to search for the products and services they need. In order for your business to be noticed by the consumers, it

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Every business needs a great marketing strategy. One that is based on sharing and creating the content of your business or product with your target audience. In today’s fast paced business world, many of us do not have the time to set and read a lengthy article. A crisp, concise blog, usually with visuals for

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There are now more than 1.15 billion Facebook users, and 23 percent of those users are logging in at least 5 times every day. Social media isn’t just popular, it’s practically an epidemic, but the viral entity that’s spreading is information. It’s easier than ever before for small businesses with limited resources to reach out

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In this new age of increased technology and consumption, effective marketing strategies have become increasingly important to the survival of any brand. It has always been true that in order to succeed and thrive, a brand must make themselves well know and desirable; however, with overwhelming competition in nearly every faucet of every market today,

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Digital Marketing is a crucial for businesses hoping to increase brand visibility and customer traffic, generate leads, improve conversions online, and thus, boost their revenue. Whether it’s a small retail store or a multinational company, digital marketing can be the strongest and most effective means to build authority and trust among the target audience. This

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