Your business needs to have a social media strategy for the following top 3 reasons: 1) To build your brand 2) To help your SEO strategy and 3) Build and network with your clients directly. Keep on reading to find out why these 3 factors can have a dramatic impact on your business.
1) Building Your Brand Using Social Media
85% of B2B buyers believe companies should present information via social networks. (Iconsive)
As a business owner, you need to build your brand online and offline. One of the ways you can build your brand online is to use social media. Social media is a great way to get your name out there and start to get your content circulating and shared among friends and fans. Social media platforms are great to use in order to be everywhere online and stand out from your competition. If you know your target market is on Facebook, why not be there too?
2) It Helps Your SEO Strategy
87% of B2B marketers use social media to distribute content. (NewsCred)
Sharing your content throughout the many different social media platforms will help your website get found more easily in the search engines. There are 2 parts to this strategy: 1) You will be sharing your fresh content to a loyal following who can look at your website, find what they’re looking for and purchase your products and services. 2) When you are getting traffic circulating through your site, the search engines will view your site as an authority site and give your site priority in the search engine rankings.
If your content is relevant and of good quality, your viewers and followers will most likely stay for a longer period of time on your page, which will help boost your rankings in the search engines. If you have a poor bounce rate, your ranking could drop. (Find out more about rank dropping factors here)
3) Build and Network with Your Clients Directly
72% of all internet users are now active on social media.
By using social media, you will be able to directly communicate with your clients at the click of a button. If your client has a question about your products or services, you are giving them multiple options to get in contact with you for help; ie, phone call, email, Facebook message, direct message… etc. By having many multiple ways of communicating with your clients, you are opening the door to many possibilities.
If you’re thinking about coming up with a social media strategy that will work well for your business. Contact the PROs at ProfitParrot.com today for help 🙂