Many companies have decided to move away from SEO, placing more stress on other types of marketing. Whether your company is part of the group mentioned above, or just contemplating investing in SEO, it’s imperative to remember that SEO is still very much alive and well to market your products to the masses that use search engines.
Search engine optimization, more known simply as SEO, is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. If your business uses online marketing, investment in SEO is essential. But, why?
1. SEO Works!
Simply put, SEO works, and is far from “dead”! For search engines like Google, using SEO can ensure constant traffic to your company’s website. Although continuous updates and algorithm changes are common for search engines, an SEO expert can work around these changes, keeping your website at the top of the search results. Keeping a constant investment in SEO will make certain that your website is being marketed to the most viewers possible.
2. Your Competitors are Involved
It’s not hard to recognize that your competition is involved with SEO marketing. They want to get to the top of the search results, just as you do. Once you get to the top, there’s going to be plenty of businesses waiting to knock you off. When you invest in SEO, you’re showing your competitors that you’re a business to contend with on an online platform. Just think, how many times you have searched Google, or Bing for a product or service in the past week. That’s how many times others have seen your business online!
3. Your Target Audience has Gone Mobile
With millions of mobile users across the globe, SEO techniques have skyrocketed in terms of mobile usage. Marketing your company’s products on mobile platforms has become quite a business. Projections show that mobile bandwidth usage will surpass that of desktop usage within the next year, so having your business mobile in terms of SEO, you’ll reach huge numbers of viewers. To test to see if your site is mobile, click here use this tool from Google.
4. SEO is NOT Going Anywhere Any Time Soon
SEO is one of the most important online marketing tools. Since the beginning of the internet age, companies have been competing to reach the most viewers online. The internet is only evolving and growing, and SEO will, in turn, grow to meet the changing demand online.
If SEO is too much for you to take on at this point, contact us for some help!