how to write email follow up campaigns (

Writing a follow-up email can be daunting, It can be so daunting that some of us have chosen not to send them at all. But it doesn’t have to be that way. Here are a few simple tricks you can implement in your follow-up emails that will guarantee sales. You may be shocked at just how simple they are.

Timing is Key

Timing is of the utmost importance. The amount of timing following an initial email can set the entire tone for a business dealing. If you follow-up too quickly, you can come off as annoying. If you don’t follow up soon enough, a potential client or buyer could lose interest.

how to write email follow up campaigns

According to research, two to three days is the recommended amount of time for your first follow up email. You should increase this amount of time for any further follow-up emails.

Keep it Short

When writing a follow-up email, one of the biggest mistakes that can be made is being too wordy. You may feel the need to cover every single topic that may arise in one follow-up email. But don’t worry, if someone is interested in what you have to offer, you will have plenty of chances to go over further details.

Keep your first follow-up email short. Reiterate what it was you were proposing in your initial email and then ask if they are interested in further discussing the proposal.

Appeal to Their Needs

This is marketing 101. When you are selling a product, it can be easy to get wrapped up in what your product means to you. Potential buyers and clients want to know what you can do for them, not what they can do for you.

Learn what it is that a potential client may need and write a brief sentence on how your product can fulfill that need. This is one of the two ways that you will capture their interest.

Quality is Everything

Often in efforts not to sound pushy with our proposal, we can seem unsure about the quality of our product. For a potential buyer or client to take an interest in your product, you have to make them excited about it by being excited yourself.

Write a brief statement about how your product will, in fact, help them. Never use words like “potentially” or “might” when offering your services.

Adding Value With Wisdom

Some potential buyers and clients may take a bit more convincing than you honestly saying how great your product is. But no one can deny research, can they?

If the product you are selling has any research backing up its claims, share them with the potential buyer. That is a sure-fire way to gain interest from the email recipient.

Communicating virtually is a way of life for most businesses and individuals today. We must learn and adapt our previous in-person sales and interpersonal skills to the modern era. The perfect follow-up email is a guaranteed way of boosting your sales and creating a larger client base.

Stuck on what to write? If you’d like our team to write your emails for you, give us a shout or use the chat feature below today.

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Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.