We live in a world where the Internet and connected devices have become ubiquitous. People have all the information they need at their fingertips and they want immediate access to it. They also have relatively short attention spans so if you don’t deliver the information quickly, they’ll look elsewhere, even if it takes them more

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SEO is one of the most important parts of your marketing strategy you can implement because it targets search engine users. Most prospective customers will come to your website after they find your link in the search engine results so it’s vital that you gain visibility on all major platforms. A good SEO strategy will include the

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SEO can be frustrating and time-consuming at times and the strategy is often slow to take effect. These are some of the reasons why people look for alternatives to SEO or try to avoid the strategy entirely. Some business owners are also under the impression that SEO is a one-time service that they can stop once they

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Marketing is a key component to the success of any business, as it is how people learn about who you are and the services you offer. However, in this modern world, marketing itself is changing. While business still market on TV, in magazines, etc, one of the newest and most effectives ways to market is

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If you’ve looked into creating a website for your business you’ve undoubtedly heard how essential SEO (Search Engine Optimization) will be to your success. This is because SEO determines where your website ranks on search engine sites. But how do you ensure your website receives the highest SEO ranking possible? The best way is to

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Content calendars, at there essence are sharable calendars that show a total overview of content you plan to publish — especially in relation to any blogs, social media and/or digital marketing that you do. They are tools for helping to build and grow your online presence and help to keep you organized. In fact, they can

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Has your business increased its content marketing efforts? If not, you definitely need to. Content marketing is a vital tool for growing your business. Finely crafted content that an audience finds interesting, relatable and valuable allows the brand to come across as helpful and necessary. This increases the chances of converting those audience members into

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  Over 6.2 billion Google searches are made each day, and this number is rising. Gone are the days where consumers use yellow pages, phone books, or ask their friends for suggestions. People nowadays are using Google to search for the products and services they need. In order for your business to be noticed by the consumers, it

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Every business needs a great marketing strategy. One that is based on sharing and creating the content of your business or product with your target audience. In today’s fast paced business world, many of us do not have the time to set and read a lengthy article. A crisp, concise blog, usually with visuals for

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In this new age of increased technology and consumption, effective marketing strategies have become increasingly important to the survival of any brand. It has always been true that in order to succeed and thrive, a brand must make themselves well know and desirable; however, with overwhelming competition in nearly every faucet of every market today,

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Digital Marketing is a crucial for businesses hoping to increase brand visibility and customer traffic, generate leads, improve conversions online, and thus, boost their revenue. Whether it’s a small retail store or a multinational company, digital marketing can be the strongest and most effective means to build authority and trust among the target audience. This

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Writing a blog can prove to be extremely helpful for businesses. Research suggests that B2B marketers that use blogs receive 67% more leads than those that do not. However, writing a blog requires time and efforts, and if no one reads the blog post, that time and effort is naturally wasted. So, how can blogs be made

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One of the easiest and best ways to generate followers and a tribe of fans is to get involved with content marketing. A website with great content has a brighter future even without any social media or SEO promotion. However, the combination of internet marketing and top quality content will generate better and faster results.

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SEO, or Search Engine Optimization, refers to where your business’ website comes up, when a person enters key terms into a search engine that correspond to your business/product/site; the higher your SEO ranking, the closer your business will appear to the very top of the search engine’s generated list. The reason this is important for

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Obviously your business is important to you; it is likely something that you have worked hard to achieve and keep running. Therefore, it is important that you employ all the resources you can to ensure that your business grows and thrives. With that said, social media and online marketing have become more important than ever

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Ignoring your SEO strategy could cost your business plenty.. but using these free SEO tips can help you out. There are so many techniques and tips to keep your search engine optimization on track by creating an SEO friendly website or blog. Here are some free SEO techniques you can easily take on yourself: 1)

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You’ve dreamed about it for as long as you can remember, and finally you have started your own business. It is going well, but you know that to stay current and grow as a business, you need to employ social media as a marketing tool — you know it is a great way to increase

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Choosing to work with an Ottawa SEO Company will help you take your business to the next level. If you are struggling with your website and digital marketing online, our team can help you with any website or online marketing problems you would like to solve. Getting your website ranked in Ottawa can be challenging

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  Marketing has always been an extremely important aspect of owning your own business. If you aren’t able to reach people and tell them about your product and/or services, how will they know about all the great things you have to offer them? It is important to be able to reach people in order to

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Laptops, smart phones, tablets, all once thought of to be luxuries, are now the norm. We are plugged in and making our life easier. So is your website showing up as we daily search for all things needed? Are you getting left behind in growing your business in this reality of life? Here is why

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