6 Email Marketing Tips for Increased Customer Loyalty

Email marketing is a strategy that isn’t going to lose its popularity any time soon. There are numerous reasons for this, including that it allows you to strengthen your relationship with loyal customers. That can only happen if you use email marketing properly, though. To ensure you create real results, here are six marketing tips for increased customer loyalty.

1: Give Customer Rewards

Many people don’t open their emails – not unless they seem worth opening. A reward will give your audience a reason to open the actual email, and not just their inbox. You could offer a freebie, a discount on their next order, or perhaps some coupons. Some Omaha Steaks coupons will surely get your email list interested!

Remember to offer rewards to people for signing up to your email list, too, such as becoming a customer VIP or receiving exclusive deals. You should also make signing up to your email list very clear on your business’s website.

2: Keep them Up to Date

Something big happening with your business? Perhaps a new product release, or a huge sale where a big bulk of your products have to go? To make being on your email list worth it, and to make your recipients feel special, include up-to-date information about your business in the email’s contents. When your list is the first to know about big happenings, they’ll feel like a more exclusive club and a part of your business journey.

3: Personalize Emails

People are far more likely to open and appreciate an email that is personal to them. Putting your customers into separate email groups is a great way to help with sending personalized emails. You could section them into different age groups, the number of orders they have with you, and their VIP tier.

Another nice touch is sending a happy birthday message on their birthday. Even better – offer them a birthday discount especially for them. Little details like this will ensure your email list remembers who you are and appreciates your efforts.

4: Ask for Customer Feedback

Asking for customer feedback is great for two reasons. First, it shows your customers that you care about their opinion. Second, it helps you improve your business, as you will learn what your target audience wants. So, send out a customer survey and see how it helps you. Just be sure to do this occasionally – too many surveys will start to annoy the recipients!

5: Offer Exclusive Discounts

There must be plenty of benefits to signing up for your emails, including exclusive discounts. Don’t just let your email list know that there’s a sale happening – offer them discount codes that only work for them. It will make them feel special while showing them that being signed up to your email is more than worth it.

6: Make the Email Reader-Friendly

Lastly, you must ensure the email is reader-friendly. Otherwise, many of your recipients won’t get past the first sentence! To do this, use clear and concise language, vary the format, and use images throughout to break it up.

By using these six email marketing tips, your business will likely see an increase in returning customers.

Lark Begin is a digital marketer from Ottawa, Canada. Lark is an SEO Master, PPC expert and content writer. She helps many small businesses get ranked on Google each day.